blog your way out

Blog for reflection, thought leadership, and sales. Blogging ties interests and objectives together.

Our blog content should be full of personality. The passion of the industry your in comes to the forefront. This showcases you to those who have an interest too, Your voice in the conversation is heard. This moves you and your product forward.

everyone_has_a_storyYou might feel like you’re doing the same thing over and over again. We all have that feeling – and that’s okay. Just don’t project the feeling of boredom.

Think of this: we aren’t bored, just in a daily routine. Others might wish to have our routine. Think of that too.

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the blog is versatile

Consumers are relying on search engines to find the products and services they need, businesses need a way to make themselves discoverable online.

Blogs: the ideal way for brands to build up a good keyword density on their websites. This aids potential customers in their search.

blogpic

A well-written blog contains lots of good research and other insightful industry news. Don’t struggle to get found online. Sharing industry news shows what you’re talking about.  Blogs gained the online reputation of being the go-to place for all the latest and most reliable industry news and insights.

Use your blog to deliver useful tips, provide advice, answer customer questions, offer opinions, conduct interviews, and provide the details of the benefits of your products or services.

Think about your blog as a valuable customer resource.

Blogs play a crucial part at each of the three stages of the buyer’s journey: the awareness stage, the consideration stage, and the decision stage.

During the awareness stage, your blog helps prospects become aware that they have a problem that needs solving. During the consideration stage,  prospects discover your product, service or solution – but will discover your competition. At the decision stage, prospects will decide to make a purchase – and so once again, your blog will become a hugely valuable resource for the prospect.

Blogs are essential to deliver valuable content. Blogs deliver communication.

 

 

4 ways to get people to buy

There are typically 4 ways to get people to buy. First, you must categorize them into a distinct group. Some of these traits do overlap. Here goes.

time_to_sell

Think of DISC. Dominant. Inspiring. Supportive. Cautious.

Dominant.

  • Sell them with facts and figures.
  • Show proof your product or service works.
  • Present real cases where your clients have seen a dramatic improvement in the bottom line.

Inspiring

  • Offer referral incentives for sharing your product or service with their contacts.
  • Make them feel appreciated.

Supportive

  • Convince them your solution is the right one for them.
  • Provide testimonials and case studies from businesses to show the impact your solution has had on others.

Cautious

  • Provide plenty of detailed of detailed information, facts, and statistics about the success of other businesses using your solution.
  • Prove to them they can’t fail.
  • Be thorough.
  • Use a visual step-by-step guide or a video to keep them engaged and help breakup the text of your presentation.

positionering

 

4 steps to becoming an influencer

If you have been following Social Media for any length of time, you know about influencers. These are brands, organizations, and people who influence Social Media topics and trends. They have tendencies to post and share content often. Their information has proven to be vital for my business and I have taken influencer’s advice.

influencepower

What attributes are needed to become an influencer? I explored this area and I’m grateful to report my results. I hope you find this useful.

leaders

A strong motivation exists for people to influence. Folks want to make a difference. Influencers have created a portion of their agenda to start a mission which turns topic complexity into simplicity. The characteristics, which enable influencers to be very knowledgeable and skilled in their fields, come to the forefront when they create a project. They are decisive and have a directive to achieve success. Their tasks are filled with enthusiasm. Their prospects for success are realized through their drive to understand the contributing process, whatever their role is in an organization.

 

There are four steps influencers take to bring success to fruition:

 

  1. Know the aspects of the project. Social Media is rooted in campaigns, whether it be a major advertising program or a single blog post. Influencers always establish keywords, whether an influencer is an SEO expert or not. Keywords rise to the top of their content.

 

Keywords are, in my estimation, positions associated with specific actions and are further developed during transition periods. When a new topic hits Social Media, it takes time to be absorbed by the audience. I’ve noticed we, who follow Social Media, see a “catch-up” phase when a new idea is published. This phase is constructed in several levels which are amended according to our individual needs. Influencers see this construction and know that certain levels need explaining or further expanded upon. Oftentimes expansion is focused on implementation. Influence makes development relevant.

 

  1. Know the opportunities. Influencers see opportunity. They learn fast. They get a feel for process and refine elements of a process to fit their needs. Initiative is vital. Influencers know what direction to take and articulate goals to solidify suggestions to make to potential customers. This basically gives then drive.

 

  1. Develop relationships. Influencers know their market and realize it’s always changing. They know and understand key people who have influenced them. They anticipate their reach and the reach of key people. Influencers have established, trusted relationships and support the opportunity to contribute suggestions and initiatives.

 

  1. Know the role. Leaders know history and their expected responsibilities. They evaluate considerations and validate initial research that informs them to execute strategies. Influencers identify and establish key responsibilities for carrying out a project and support the “go-to” people who enable the responsiveness required to establish the initiative to succeed. Leaders assemble select teams. They know the basic foundation which develops the drive to execute a plan.

 

These four items are the basic elements of an influencer. Remember, influencers have made career decisions on what they’ve learned. This helped them to advance. Know the importance of these four basic, fundamental ingredients. Study them. Practice them. Make the commitment and you too will eventually become an influencer.

 

target to build

Social Media often plays a role in the content marketing act.

play_on_stageSocial Media is a distribution channel.

The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.

Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.

socialmedia_signsWhen you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.

reach out

Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.

Personal-BrandTo target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.

content marketing and positioning

Content is an important aspect of social media and blogging. Content allows us to build a brand, gain trust, and to market products and services.

Marketing with content is subtle. To get through with content marketing, we need to focus on what our target audience likes and wants. We have to learn to put our marketing message into the content. We have to learn to invest more effort into understanding our audience and what they’re looking for.

This means we have to do the research.

positionering

Results from this kind of marketing might include a premium food shop that displays recipes which includes ingredients found in the food shop. You get the idea.

Catch your target group where there is a real clear message to convey. This allows you to show your knowledge and build trust. Creating content that is close to what you sell and/or is an art. Social media offers new and exciting chances of spreading your content to your target groups.

To get optimal affect, you have to have a content marketing strategy.

Two important items for a strong strategy are:

  • Research
  • Distribution

These two items lead us to another concept:

  • Positioning

Positioning is a strategic exercise that that takes distribution and marketing communications into account. This starts a “strategic management” of the brand. Positioning is vital and a must to keep your brand fresh. This “freshness” brings new interest and leads to new customers.

For a good positioning statement we have to give some attention to strategic thought. Strategic thought takes in competitor analysis (research).

Brands are recalled by consumers to solve certain problems throughout the day. Brand considerations are context specific and different contexts spark brand options. The most successful brands are linked to a wide range of different situations. Smart brands actively seek to expand their situations.

Positioning should act as a practical and powerful tool to help consumers focus their thinking. If you make content that zeroes in to help a consumer solve a particular problem, you’ve positioned your brand well.

The key is to position your content for brand awareness and/or recall. Remember context. Bring you brand into consideration by producing content with more options why consumers should use your product or service.

By analyzing the competition, the consumer, and the company in question (including yours), brands define themselves with strong positioning.

Positioning has evolved with strategic management centered around research and distribution. Do your research and plan your distribution with various social media channels and other distribution channels.

Later, I’ll write about how research helps with strategic management.

Sources for this post:

blog.socialms.com What’s Content Marketing again? March 25, 2016

thedrum.com Is it time to reposition repositioning? January 23, 2018