Posts Tagged marketing
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends
B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Finding influencers is important.
Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.
Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.
Share more content.
People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.
Businesses generally share content to bring value to the target audience.
There needs to be a “supercharged reason” why people share your content.
They care if the idea is important.
Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.
Once you’ve your research, study your findings to create content that’s shareable.
Sales and marketing are two different ideas.
They are usually used interchangeably and are somewhat similar. But we can determine what each is.
Marketing is the method of attracting and keeping clients.
Sales is the actual selling of the product or services to the clients.
Business models should have a structure of sales and marketing working together. Each department needs to be aware of what the other is doing. They need to work together. The organization can’t miss out on growth opportunities. When the sales department works in tandem with the marketing department, we’re sowing the seeds of growth.
Social channels are an important part of communicating your personal brand.
They’re connection points for your audience. They give people an insight toward your activity and accomplishments. Social channels are used to promote your content and engage your audience.
Develop a content and branding strategy.
This defines you’ll use to communicate your brand. Choose the channels where your audience is most likely to be found and build on those.
No one cares about your product now because it doesn’t exist. When it does, they still won’t care.
A good product isn’t good enough.
Our job isn’t to make customers care. If we choose the right customers, they already do care. We have to get in front of them in a trusted way and tell our story.
We have to do this without customers getting out of their routine. What they’ll do today, they’ll do tomorrow. Our job is to infiltrate it.
When, where, and why do conversations between our perfect customers occur? How can we join the conversation? How can we influence it?
Products spread through the conversation. How can we align a feature of our products that people will talk about during their routine? What’s the trigger for them to bring our product into the conversation? How can we arm them with a story?
We need triggers that are natural and encourage growth. We need to know where the conversation begins and how to get in on it.
The purpose of content excellence is to create ideas so contagious that they cannot be controlled. This is called “liquid content”.
With social media, people can easily share text, videos, and photos on social networks such as Facebook, Twitter, and Google+.
Create content that begs to be shared.
You have the power to provide greater connectivity.