Posts Tagged marketing
For marketers, our timeless job is still the same: to communicate.
In other words, the written word matters more than ever. The written word isn’t dying, it’s evolving. The information is there. If only brands were set up for the written word.
Today, brands have an opportunity to be fast, to engage in real-time dialogue, to hear what they are getting right — and wrong.
Twitter serves as useful customer service. Facebook tells us if a movie is going to be a hit pretty much right away. Instagram lets us know what products people really, really love…and share.
For people to know about your business, you must tell them.
Online searching makes the process easier for potential customers to find you. Once you have a good setup you can start to market your business. Start with a blog on your website and a Twitter account. Blogs give you the ability to update regularly.
Search engines were developed to find the most relevant content about a particular search phrase. Blogs continually feed the search engines new and relevant content.
Delivering quality content to the search engines rewards the blog owners.
Your online presence is open 24/7.
To get started:
- Make a presence on Social Media
- Use the right geographic keywords
- Target your local area
- Sign up on local review websites
Start marketing online to beat your competitors to the punch. Once you are engaged in online marketing, you can expand your market. By providing a stream of positive information about your business via your blog, you’ll be in charge of the “buzz”.
You’ll benefit from online marketing. You’ll notice a huge difference in your own traffic and sales. Marketing online creates new and innovative marketing techniques.
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends
B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Finding influencers is important.
Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.
Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.
Share more content.
People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.
Businesses generally share content to bring value to the target audience.
There needs to be a “supercharged reason” why people share your content.
They care if the idea is important.
Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.
Once you’ve your research, study your findings to create content that’s shareable.
Sales and marketing are two different ideas.
They are usually used interchangeably and are somewhat similar. But we can determine what each is.
Marketing is the method of attracting and keeping clients.
Sales is the actual selling of the product or services to the clients.
Business models should have a structure of sales and marketing working together. Each department needs to be aware of what the other is doing. They need to work together. The organization can’t miss out on growth opportunities. When the sales department works in tandem with the marketing department, we’re sowing the seeds of growth.
Social channels are an important part of communicating your personal brand.
They’re connection points for your audience. They give people an insight toward your activity and accomplishments. Social channels are used to promote your content and engage your audience.
Develop a content and branding strategy.
This defines you’ll use to communicate your brand. Choose the channels where your audience is most likely to be found and build on those.