The National Football League (NFL) has hired a new agency.
After a six-month long review, the NFL has hired Horizon. Horizon will serve as the global media agency for strategy and planning.
The National Football League (NFL) has hired a new agency.
After a six-month long review, the NFL has hired Horizon. Horizon will serve as the global media agency for strategy and planning.
The new logo (on the right) has more gold to help with positioning as the brand sought a premium look.
Nelly, Lil Huddy and Anitta star in new campaign pushing the chain’s pledge to cut 120 artificial ingredients.
Burger King unveils a new logo design with a retro-meets-modern take on its 1969 logo.
This replaces the circular design in use since 1999.
In one Internet minute this happens:
Information processing is a pain. It’s difficult to accept when you’ve done research and get no value from the time you’ve spent. That’s wasting time. We don’t like to do that.
Here are 3 items to keep in mind that helps your content to cut through the clutter. Maybe you’ll help someone save time.
Gaining attention is a struggle. Learn and understand “attention” to break through the clutter.
Blog for reflection, thought leadership, and sales. Blogging ties interests and objectives together.
Our blog content should be full of personality. The passion of the industry your in comes to the forefront. This showcases you to those who have an interest too, Your voice in the conversation is heard. This moves you and your product forward.
You might feel like you’re doing the same thing over and over again. We all have that feeling – and that’s okay. Just don’t project the feeling of boredom.
Think of this: we aren’t bored, just in a daily routine. Others might wish to have our routine. Think of that too.
Consumers are relying on search engines to find the products and services they need, businesses need a way to make themselves discoverable online.
Blogs: the ideal way for brands to build up a good keyword density on their websites. This aids potential customers in their search.
A well-written blog contains lots of good research and other insightful industry news. Don’t struggle to get found online. Sharing industry news shows what you’re talking about. Blogs gained the online reputation of being the go-to place for all the latest and most reliable industry news and insights.
Use your blog to deliver useful tips, provide advice, answer customer questions, offer opinions, conduct interviews, and provide the details of the benefits of your products or services.
Blogs play a crucial part at each of the three stages of the buyer’s journey: the awareness stage, the consideration stage, and the decision stage.
During the awareness stage, your blog helps prospects become aware that they have a problem that needs solving. During the consideration stage, prospects discover your product, service or solution – but will discover your competition. At the decision stage, prospects will decide to make a purchase – and so once again, your blog will become a hugely valuable resource for the prospect.
There are typically 4 ways to get people to buy. First, you must categorize them into a distinct group. Some of these traits do overlap. Here goes.
Think of DISC. Dominant. Inspiring. Supportive. Cautious.
Dominant.
Inspiring
Supportive
Cautious
If you have been following Social Media for any length of time, you know about influencers. These are brands, organizations, and people who influence Social Media topics and trends. They have tendencies to post and share content often. Their information has proven to be vital for my business and I have taken influencer’s advice.
What attributes are needed to become an influencer? I explored this area and I’m grateful to report my results. I hope you find this useful.
A strong motivation exists for people to influence. Folks want to make a difference. Influencers have created a portion of their agenda to start a mission which turns topic complexity into simplicity. The characteristics, which enable influencers to be very knowledgeable and skilled in their fields, come to the forefront when they create a project. They are decisive and have a directive to achieve success. Their tasks are filled with enthusiasm. Their prospects for success are realized through their drive to understand the contributing process, whatever their role is in an organization.
There are four steps influencers take to bring success to fruition:
Keywords are, in my estimation, positions associated with specific actions and are further developed during transition periods. When a new topic hits Social Media, it takes time to be absorbed by the audience. I’ve noticed we, who follow Social Media, see a “catch-up” phase when a new idea is published. This phase is constructed in several levels which are amended according to our individual needs. Influencers see this construction and know that certain levels need explaining or further expanded upon. Oftentimes expansion is focused on implementation. Influence makes development relevant.
These four items are the basic elements of an influencer. Remember, influencers have made career decisions on what they’ve learned. This helped them to advance. Know the importance of these four basic, fundamental ingredients. Study them. Practice them. Make the commitment and you too will eventually become an influencer.
Social Media is a distribution channel.
The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.
Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.
When you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.