Social Media often plays a role in the content marketing act.
Social Media is a distribution channel.
The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.
Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.
When you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.