Posts Tagged b2b
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends