Words engage. Words bridge the gap to experience. Words change relationships.
Words highlight a brand’s character and differentiate it from other brands. Consider that the words you’ll be writing are actually a conversation with the customer. Develop a relationship between the user and the product.
You write your blog for your audience.
Choose a blog topic for your audience. If you like a particular topic, become part of your audience. Know which readers you want to attract. Your engagement is based on how well you know your readers.
Focus on the interests your readers have.
Find relevancy. Here’s the four items that help make your blog relevant:
- Your niche
- Present time
Read. Study. Learn all you can about your specific topic.
Source for this post: How to Choose the Right Topic for Your Blog, May 11, 2016 blog.the socialms.com
You are not other writers.
There is a difference between your first draft and a published work.
The only person you should compare yourself to is yourself.
Read something you wrote a year ago, and compare it to something more recent. You’ll see an improvement.
The more you write, the better you’ll be.
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Good blog posts don’t happen without growing pains. Get into the step-by-step routine.
Good writing resonates with both the reader and the writer. Touch them both.
How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.
- THINK in bullet points
- WRITE in bullet points
This is the first step in the “write” direction.
Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie […]
“It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time.” – Elisabeth Kubler Ros
via How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog
The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.
Once you have your thoughts down on paper, polish. Add your keywords in to optimize for the search engines and publish it.