4 items for blog relevancy

You write your blog for your audience.

Choose a blog topic for your audience. If you like a particular topic, become part of your audience. Know which readers you want to attract. Your engagement is based on how well you know your readers.

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Focus on the interests your readers have.

Find relevancy. Here’s the four items that help make your blog relevant:

  • Your niche
  • Objectives
  • Present time
  • Problem-solving

Read. Study. Learn all you can about your specific topic. 

Source for this post: How to Choose the Right Topic for Your Blog, May 11, 2016 blog.the socialms.com

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the better you’ll be

You are not other writers.

There is a difference between your first draft and a published work.

The only person you should compare yourself to is yourself.

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Read something you wrote a year ago, and compare it to something more recent. You’ll see an improvement.

The more you write, the better you’ll be.

honing in for new content

Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:

there is rich and great content already out there related to your business.

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Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.

 

 

in the “write” direction

Good blog posts don’t happen without growing pains. Get into the step-by-step routine.

Good writing resonates with both the reader and the writer. Touch them both.

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How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.

  • THINK in bullet points
  • WRITE in bullet points

This is the first step in the “write” direction.

 

 

How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie […]

“It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time.” – Elisabeth Kubler Ros

via How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

writing method

The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.

Once you have your thoughts down on paper, polish. Add your keywords in to optimize for the search engines and publish it.

the power of story and stats

There is an ongoing debate as far as sales presentations are concerned.

Stories or statistics?

Don Draper, played by Jon Hamm, a character on the AMC original series Mad Men, didn’t use statistics or numbers in his presentations. Draper focused on stories.

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For most people, numbers aren’t memorable. Stories are. Stories are emotionally persuasive. We make decisions primarily with emotion and use logic to justify them later. There’s the power of the story.

When we hear a story, we become the protagonist. In our minds, the story is real and it’s happening to us, not somebody else. If the story is about food, our sensory cortex lights up. If the story is about motion, our motor cortex lights up. This is as if we are eating cake or driving a race car.

When we tell a story, our brain and our listeners’ brain sync up.

We plant ideas and emotions into our audience’s brain with a story.

Data depends on how we use it. Story activates the emotional centers of the brain and data activates the logic centers. Activating both at the same time can be extremely powerful.

For example, if you tell a story about how you helped someone, then combine that story with data that explains how much you helped them, your story becomes more compelling.

For some consumers, a story is all they need. But others aren’t so sure.They’re  less impressed by the flashy details. Numbers make us trust. We think of numbers as unbiased, objective, and unemotional. Numbers do not trigger the emotional parts of ourselves.

We treat numbers with logic and we expect the same treatment from data in return.

It’s a bias marketers can use. While people act on their gut instinct (intuition), they still confirm that instinct with logic. Data should confirm the story… not replace it.

In writing or speaking, lead with the story. Grab attention with an anecdote. Paint a narrative picture. Put the data in a visual context. Illustrate your point.

Data storytelling is a powerful tool for content marketers. Use your data analyst to create compelling data that informs and entices, blending data and story to provide value, insight, and meaning to your audience. To drive the point home, explain your data visualization.

Answer, “So what?”

Become more persuasive by delivering data in the context of the larger story. You become more persuasive with a more powerful story.