Archive for category writing
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Good blog posts don’t happen without growing pains. Get into the step-by-step routine.
Good writing resonates with both the reader and the writer. Touch them both.
How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.
- THINK in bullet points
- WRITE in bullet points
This is the first step in the “write” direction.
Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie […]
“It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time.” – Elisabeth Kubler Ros
The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.
Once you have your thoughts down on paper, polish. Add your keywords in to optimize for the search engines and publish it.
There is an ongoing debate as far as sales presentations are concerned.
Stories or statistics?
For most people, numbers aren’t memorable. Stories are. Stories are emotionally persuasive. We make decisions primarily with emotion and use logic to justify them later. There’s the power of the story.
When we hear a story, we become the protagonist. In our minds, the story is real and it’s happening to us, not somebody else. If the story is about food, our sensory cortex lights up. If the story is about motion, our motor cortex lights up. This is as if we are eating cake or driving a race car.
When we tell a story, our brain and our listeners’ brain sync up.
We plant ideas and emotions into our audience’s brain with a story.
Data depends on how we use it. Story activates the emotional centers of the brain and data activates the logic centers. Activating both at the same time can be extremely powerful.
For example, if you tell a story about how you helped someone, then combine that story with data that explains how much you helped them, your story becomes more compelling.
For some consumers, a story is all they need. But others aren’t so sure.They’re less impressed by the flashy details. Numbers make us trust. We think of numbers as unbiased, objective, and unemotional. Numbers do not trigger the emotional parts of ourselves.
We treat numbers with logic and we expect the same treatment from data in return.
It’s a bias marketers can use. While people act on their gut instinct (intuition), they still confirm that instinct with logic. Data should confirm the story… not replace it.
In writing or speaking, lead with the story. Grab attention with an anecdote. Paint a narrative picture. Put the data in a visual context. Illustrate your point.
Data storytelling is a powerful tool for content marketers. Use your data analyst to create compelling data that informs and entices, blending data and story to provide value, insight, and meaning to your audience. To drive the point home, explain your data visualization.
Answer, “So what?”
Become more persuasive by delivering data in the context of the larger story. You become more persuasive with a more powerful story.
Consistency is key.
By sending out your content on a consistent basis, you are training your audience. Audience size isn’t important with consistency in mind. You have to set up the an expectation. This allows your audience to get comfortable.
When your audience gets comfortable with you, it knows what to expect from you.
You’ll gain trust. Your audience members will come to know you. You’ll become a resource.
Present your content on a consistent basis.
Establish a strong presence by carefully selecting your main topics.Be present with your tone of voice. This helps to build a community around your social channels.
Create what you want your channels to achieve. Possess a mission for each social channel. Have an editorial strategy for each channel. Give your followers value.
Value can be entertainment and information.
Blog about items that are related to your product or service. This gives value.
A blog allows you to publish the content you want to publish. Your blog is your content hub. Your blog allows you to build an audience.
Tell your stories and write about what you know. Grow your audience. Blog.
Written content marketing is an effective way to create content for your website. Creating an informative, compelling piece of content will increase brand exposure. This is particularly useful if you can release new industry information or offer a new slant on a subject.
Use this opportunity to showcase your in-depth knowledge of a chosen subject. A credible article written by a credible author is likely to have a positive impact on the audience and gain exposure.
In both written and oral communication it’s easy to start with the ordinary.
While we may look at just a few business letters a year, we see hundreds of emails. First we see the subject line. How many subject lines gather your attention? Many subject lines don’t even tell us what’s in the email.
The most important item about the subject line is to write it last. Read over the email you are sending to get an idea of the subject line for it. Know what you’re saying in the email, then give it a title. This also gives you the opportunity to read what you have written. This enables you to get subject line ideas. Think it out. See what you think will get the recipient’s attention.
Remember that the subject line is the first thing they see. Make a good first impression. Make it count.