Posts Tagged blogging

honing in for new content

Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:

there is rich and great content already out there related to your business.

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Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.

 

 

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building real engagement

Is “the human factor” neglected in Social Media?

There are humans on the other side of the computer.

  • Customers
  • Prospects
  • Colleagues

Too much automation? Think about real engagement. Think on this:

We talk about:

  • the news
  • weekend activities
  • how our children are doing

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You get the picture.

Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.

On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.

 

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effectual social engagement

Fueling leads from your social media marketing comes from an engaged audience.

Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:

  • Social shares
  • Conversions

Plan them in advance to boost engagement.

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Introducing 5 ways to boost your social presence:

  • Videos and Live – Streaming

Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.

  • Tag influencers, guest bloggers, and loyal followers

People enjoy recognition. This recognizes your brand as a leader.

  • Find optimal times to post

Engagement levels can be gauged by analytical tools.

  • Curate content to position your brand as a resource

This fills the gaps in your content strategy.

  • Visuals boost engagement

This gets followers to click on your content. Relevant images receive 94% more views than content without.

  • Have a good understanding of your audience.

Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.

Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions

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unique data

Do you serve a specific target audience? Is there unique data that you’re privy to?

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Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.

 

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in the “write” direction

Good blog posts don’t happen without growing pains. Get into the step-by-step routine.

Good writing resonates with both the reader and the writer. Touch them both.

write

How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.

  • THINK in bullet points
  • WRITE in bullet points

This is the first step in the “write” direction.

 

 

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develop, understand, make

Develop a plan for your blog.

Put yourself ahead of the curve by preparing a marketing plan for your blog. This harnesses your inspiration. This gives your blog value.

Understand your audience.

Create content that engages and talks to your audience. Speak to your audience to create interest and impact.

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Focus your blog and produce meaningful content. Blog with purpose and strive to make a difference.

Make a plan for your job.

Continue to publish content to see the benefits of increased traffic.

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How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie […]

“It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time.” – Elisabeth Kubler Ros

via How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

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writing method

The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.

Once you have your thoughts down on paper, polish. Add your keywords in to optimize for the search engines and publish it.

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discover the supercharged reason

People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.

Businesses generally share content to bring value to the target audience.

There needs to be a “supercharged reason” why people share your content.

They care if the idea is important.

Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.

Once you’ve your research, study your findings to create content that’s shareable.

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purpose

Successful marketers know that purpose drives strategy.

Will social media help you build trust and rapport with a market eager to buy your product/do business with your company? Look to those succeeding at social media. Understand what is working and why. How are they living and breathing their social media purpose?

Purpose gives meaning to your efforts and creates passion in your work.

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