Posts Tagged blogging
Content is an important aspect of social media and blogging. Content allows us to build a brand, gain trust, and to market products and services.
Marketing with content is subtle. To get through with content marketing, we need to focus on what our target audience likes and wants. We have to learn to put our marketing message into the content. We have to learn to invest more effort into understanding our audience and what they’re looking for.
This means we have to do the research.
Results from this kind of marketing might include a premium food shop that displays recipes which includes ingredients found in the food shop. You get the idea.
Catch your target group where there is a real clear message to convey. This allows you to show your knowledge and build trust. Creating content that is close to what you sell and/or is an art. Social media offers new and exciting chances of spreading your content to your target groups.
To get optimal affect, you have to have a content marketing strategy.
Two important items for a strong strategy are:
These two items lead us to another concept:
Positioning is a strategic exercise that that takes distribution and marketing communications into account. This starts a “strategic management” of the brand. Positioning is vital and a must to keep your brand fresh. This “freshness” brings new interest and leads to new customers.
For a good positioning statement we have to give some attention to strategic thought. Strategic thought takes in competitor analysis (research).
Brands are recalled by consumers to solve certain problems throughout the day. Brand considerations are context specific and different contexts spark brand options. The most successful brands are linked to a wide range of different situations. Smart brands actively seek to expand their situations.
Positioning should act as a practical and powerful tool to help consumers focus their thinking. If you make content that zeroes in to help a consumer solve a particular problem, you’ve positioned your brand well.
The key is to position your content for brand awareness and/or recall. Remember context. Bring you brand into consideration by producing content with more options why consumers should use your product or service.
By analyzing the competition, the consumer, and the company in question (including yours), brands define themselves with strong positioning.
Positioning has evolved with strategic management centered around research and distribution. Do your research and plan your distribution with various social media channels and other distribution channels.
Later, I’ll write about how research helps with strategic management.
Sources for this post:
blog.socialms.com What’s Content Marketing again? March 25, 2016
thedrum.com Is it time to reposition repositioning? January 23, 2018
Blogs are a good idea for many companies.
A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.
Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.
To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.
Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.
Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.
Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.
Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.
Here’s a list of ideas for types of stories you can use on your blog to have a little more variety in your posts.
- List post
- Solution to a problem
- Interview with an expert
- Opinions on a topic
- Share an event you attended
- Your analysis of an article
- Analysis of a report
- How-to posts
- Behind the scenes
- Curating links
- Repurposed content
- Inspirational or motivational post
- Product tips
- Series post
Interaction is important.
Here’s the tweet in which I found the source article:
— eb2b_Communications (@eb2b_comms) January 24, 2018
Content marketing is customer centric. That’s why content marketing has become prominent. It’s a big part of a brand’s arsenal.
Everyone can do it. Blog. Podcast. Video. It informs, educates, entertains, provides utility and is there when you want it. Marketing has explored other avenues of promotion rather than advertising. Content populates all media channels. The culture of content has changed. Brands and employees are publishers now…. so are customers. Demand for critical content creation has never been higher. Attention must be paid to what types of content can be re-purposed across channels and cultures.
Check out the original post from strong-content.com: Why content matters (no matter what type of marketer you are)
— Mike Bertelsen (@mikebertelsen) December 30, 2017
For people to know about your business, you must tell them.
Online searching makes the process easier for potential customers to find you. Once you have a good setup you can start to market your business. Start with a blog on your website and a Twitter account. Blogs give you the ability to update regularly.
Search engines were developed to find the most relevant content about a particular search phrase. Blogs continually feed the search engines new and relevant content.
Delivering quality content to the search engines rewards the blog owners.
Your online presence is open 24/7.
To get started:
- Make a presence on Social Media
- Use the right geographic keywords
- Target your local area
- Sign up on local review websites
Start marketing online to beat your competitors to the punch. Once you are engaged in online marketing, you can expand your market. By providing a stream of positive information about your business via your blog, you’ll be in charge of the “buzz”.
You’ll benefit from online marketing. You’ll notice a huge difference in your own traffic and sales. Marketing online creates new and innovative marketing techniques.
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Do you serve a specific target audience? Is there unique data that you’re privy to?
Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.