target to build

Social Media often plays a role in the content marketing act.

play_on_stageSocial Media is a distribution channel.

The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.

Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.

socialmedia_signsWhen you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.

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blogs are the backbone

Blogs form the backbone of a content marketer’s toolkit.

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Every blog post has three sections, which are the introduction, the body and a conclusion.

Every single blog post that you write should be written for your ideal target audience.Keep in mind that it’s all about your target audience. Focus on their needs and not your own. That’s how you’ll write much more engaging blog content.

While you’re writing for your audience you need to remember to write how you talk.

 

 

 

how to start to understand your audience

To engage and talk to your audience you must know who they are.

You need to know what words make an impact on them. You need to know what content will generate their interest.

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Strive to speak to your audience to tell them how they can solve a problem.

If you go after a niche, do the research in that area. You’ll have to learn about the topic on a daily basis. Make the topic your topic. 

Your niche is most likely part of a larger industry. Knowing about the industry will get you to know the people in the industry. Keep your content relevant to the industry. This is the “farm system” of your content. Develop your content to develop your audience.

To understand your audience, you first must create one. Create by building and promoting. Know your stuff. Post your stuff. Keep at it. Narrow down your subject matter. Watch what’s going on in your niche. See who’s following what. Tailor your content accordingly.

Study and learn at first. You can do it!

content marketing and positioning

Content is an important aspect of social media and blogging. Content allows us to build a brand, gain trust, and to market products and services.

Marketing with content is subtle. To get through with content marketing, we need to focus on what our target audience likes and wants. We have to learn to put our marketing message into the content. We have to learn to invest more effort into understanding our audience and what they’re looking for.

This means we have to do the research.

positionering

Results from this kind of marketing might include a premium food shop that displays recipes which includes ingredients found in the food shop. You get the idea.

Catch your target group where there is a real clear message to convey. This allows you to show your knowledge and build trust. Creating content that is close to what you sell and/or is an art. Social media offers new and exciting chances of spreading your content to your target groups.

To get optimal affect, you have to have a content marketing strategy.

Two important items for a strong strategy are:

  • Research
  • Distribution

These two items lead us to another concept:

  • Positioning

Positioning is a strategic exercise that that takes distribution and marketing communications into account. This starts a “strategic management” of the brand. Positioning is vital and a must to keep your brand fresh. This “freshness” brings new interest and leads to new customers.

For a good positioning statement we have to give some attention to strategic thought. Strategic thought takes in competitor analysis (research).

Brands are recalled by consumers to solve certain problems throughout the day. Brand considerations are context specific and different contexts spark brand options. The most successful brands are linked to a wide range of different situations. Smart brands actively seek to expand their situations.

Positioning should act as a practical and powerful tool to help consumers focus their thinking. If you make content that zeroes in to help a consumer solve a particular problem, you’ve positioned your brand well.

The key is to position your content for brand awareness and/or recall. Remember context. Bring you brand into consideration by producing content with more options why consumers should use your product or service.

By analyzing the competition, the consumer, and the company in question (including yours), brands define themselves with strong positioning.

Positioning has evolved with strategic management centered around research and distribution. Do your research and plan your distribution with various social media channels and other distribution channels.

Later, I’ll write about how research helps with strategic management.

Sources for this post:

blog.socialms.com What’s Content Marketing again? March 25, 2016

thedrum.com Is it time to reposition repositioning? January 23, 2018

 

 

 

the blog is your content hub

Blogs are a good idea for many companies.

A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.

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Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.

To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.

Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.

content to be an influencer

Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.

content

Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.

Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.

for blogs: 20 ideas for content

Here’s a list of ideas for types of stories you can use on your blog to have a little more variety in your posts.

  1. List post
  2. Solution to a problem
  3. Interview with an expert
  4. Opinions on a topic
  5. Share an event you attended
  6. Your analysis of an article
  7. Analysis of a report
  8. Shortform
  9. Humor
  10. How-to posts
  11. FAQ
  12. Behind the scenes
  13. Curating links
  14. Quotes
  15. Repurposed content
  16. Rant
  17. Inspirational or motivational post
  18. Comparison
  19. Product tips
  20. Series post

Interaction is important.

Here’s the tweet in which I found the source article:

https://platform.twitter.com/widgets.js