Archive for category miscellaneous
Technology is being integrated into all aspects of everyday life. And this includes business and working life.
The Internet of Things links the physical and digital worlds. A global network of connected sensors records everything. The information that is generated is utilized for various purposes, including improving performance.
The information will all be in digital form and managed via software, predictive algorithms and block chain.
The result? A digital reality generates trust and truth that allow us to know, with remarkable precision, exactly what has happened and what is likely to happen.
While I was doing some stock and financial research, I came across an article that interested me. It was about Apple. Apple the company. In the past calendar year, Apple has been through ups and downs. Companies and people always go through peaks and valleys. Apple was no exception.
There were stories, from reliable sources, that blasted Apple’s market share and their lack of new products. If that wasn’t enough, here came news of Apple’s lack of innovation. Now, remember that this is while Apple is constructing their “mothership”. This is the nickname of their new research facility which resembles a big flying saucer. To me, Apple is always a model of innovation. Apparently, not everyone thought that way.
But while the negatives that were coming out on Apple, some major “players” were buying the stock like investment houses and hedge funds. Warren Buffet was a big buyer of Apple stock and always spoke highly about the company.
Well, the post I came across specifically mentioned Apple as being “antifragile”. As I read on, it was brought out that antifragile was incorrect as to describing Apple and should have mentioned Amazon as being antifragile. Antifragile is described as:
“Some things benefit from shocks. They thrive and grow when exposed to volatility, randomness, disorder and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile.”
This original definition is from Nassim Taleb. Antifragile is assigned to entities which are small companies, companies that can pivot, companies with embedded options, investments with open-ended outcomes and companies led by owners/operators and/or aggressive tinkerers.
“If the designation antifragile is rather vague and limited to specific sources of harm or volatility, and up to a certain range of exposure, it is no more and no less so than the designation fragile. Antifragility is relative to a given situation. A boxer might be robust, pale when it comes to his physical condition, and might improve from fight to fight, but he can easily be emotionally fragile and break into tears when dumped by his girlfriend.”
The term “antifragile” is vague. Perhaps it should not have been applied to Apple, but instead to Amazon.
Think of antifragility in terms of “a thing” and volatility. Antifragility isn’t what you should be under all circumstances. Sometimes you have to accept being on top and perhaps consequently vulnerable.
Apple: Antifragile it is Not was the source and inspiration for this post.
A cash-flow forecast is essential for new businesses.
With a cash flow forecast, you’ll be able to see which months you can expect to see a cash deficit, and which months you can expect a surplus. You’ll also be able to get a pretty good idea of how much cash your business is going to require over the next year or so to survive.
You can gain a lot of insight into your business by comparing actual figures to what you forecasted. If you see discrepancies between the two numbers, dig further to see what might be happening.
For example, if you discover that you are spending twice the amount you thought you were on electricity then you could look at the efficiency of your heating or other areas to save energy. If your telephone bill is much higher than you thought it was then you could look into the possibility of switching providers for a more competitive rate.
When discrepancies are found, you can adjust your forecasts so they are more accurate going forward.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Be easy with yourself, and find discipline from an approach where you’re your own friend.
Within ourselves, we have the ability to be our own boss. Self-doubt can get in the way of connecting with others.
To get better with ourselves, we need to decide on one improvement that will make us better as a leader than yesterday. Do it. Do it to rid ourselves of the doubt.
If you are starting a business, keep these two items in mind:
- Start by solving your own problems.
- Listen to your customers.
These will help develop a business persona for you to build on
Successful people tend to find new and different techniques to unlock their real potential.
This usually involves taking on elements of risk, managing fear and channeling that energy into strength. We have the cognitive ability to mold the outcome of our journey.
Taking time to envision what winning looks like gives us a place to start.
Design beliefs that need to be held and actions that need to be taken. Why? To meet or exceed our goals. Analyze the results we are currently getting and compare those to the results we wish to have.
Great leaders and successful people are rarely satisfied with their performance. Envisioning the various “wins” we wish to achieve aids us in understanding the mindset, tools, knowledge, and beliefs we need to equip ourselves with.
Practice strength and positivity.
Sales and marketing are two different ideas.
They are usually used interchangeably and are somewhat similar. But we can determine what each is.
Marketing is the method of attracting and keeping clients.
Sales is the actual selling of the product or services to the clients.
Business models should have a structure of sales and marketing working together. Each department needs to be aware of what the other is doing. They need to work together. The organization can’t miss out on growth opportunities. When the sales department works in tandem with the marketing department, we’re sowing the seeds of growth.
Two things are needed to reach the finish line.
The first thing is to connect with your calling. Our calling is whom we’re meant to serve. What we stand for and stand against.
Once we understand our calling, we’ll gain power and a place of purpose.
The second thing is perseverance. Most people quit too soon. Act with conviction. Have a willingness to keep going.
Discovering our calling is a great foundation.
It’s soul-searching work. Serve people with unique perspective. Be diligent in uncovering your calling.
This is the difference between success and failure.
Successful marketers know that purpose drives strategy.
Will social media help you build trust and rapport with a market eager to buy your product/do business with your company? Look to those succeeding at social media. Understand what is working and why. How are they living and breathing their social media purpose?
Purpose gives meaning to your efforts and creates passion in your work.