Posts Tagged identity
Thought Leadership Strategy
When it comes to executing a thought leadership strategy, center it around becoming a leader in your industry. Even if you’re new and gaining experience in your field – think like a leader.
Stories are valuable. Save your stories.
There are three different types of thought leadership:
- Industry/Niche – create content that illustrates trends and tendencies
- Products/Solution – show how your product or service solves problems
- Company – tell about your company culture and values which includes your valuable experience
Create your strong foundation that you can build over time.
The five key points when bench marking your brand in this digital world.
- The consumer is everything and everywhere, all the time
- Brands are all about engagement and experience
- Contextual information is the key to getting consumer attention, leading to engagement
- Platforms are critical for brands; this is where their consumers are
- Learn and unlearn at the same time. As technology rapidly changes so too must your brand
Brands must be present everywhere their consumer is seeking information. Brands no longer own or control consumers. It’s the other way around.
Blogs are a good idea for many companies.
A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.
Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.
To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.
Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.
Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.
Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.
Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.
Content marketing is customer centric. That’s why content marketing has become prominent. It’s a big part of a brand’s arsenal.
Everyone can do it. Blog. Podcast. Video. It informs, educates, entertains, provides utility and is there when you want it. Marketing has explored other avenues of promotion rather than advertising. Content populates all media channels. The culture of content has changed. Brands and employees are publishers now…. so are customers. Demand for critical content creation has never been higher. Attention must be paid to what types of content can be re-purposed across channels and cultures.
Check out the original post from strong-content.com: Why content matters (no matter what type of marketer you are)
— Mike Bertelsen (@mikebertelsen) December 30, 2017
The following was originally posted to the SwordFlameMedia blog.
We want to manufacture something that won’t go to waste. We want to be a guardian of creation.
We Have Come to the World to Know
A successful content marketing campaign requires efficient planning and organizing, precise goals, an in-depth understanding of the company’s target audience, and a powerful promotion plan.
Here’s 4 items to focus on when developing your strategy:
- Document your strategy – This revolves around planning and organizing
- Create a publishing strategy – schedule your posts and shares
- Develop your content goals – don’t be afraid to stretch your limits
- Understand your audience completely – create content for specific people
Realize how content marketing works. This will help you develop leads and develop brand awareness.
For more, detailed information check out this post from thesocialms.com.
The social landscape is changing quickly. In order to win, social marketers need to listen and engage where their audience is. This takes a plan. Here’s some help to develop one.
Get to know your audience.
Get to know your target audience. Understand who your ideal audience is and what they care about it. Ask these questions:
- Who is your ideal audience following on social media?
- What topics are they discussing/posting about?
- What is their age group?
- Where are they (geographical location)?
- What type of content are they regularly interacting with?
Thoroughly research your audience. This ensures your social media marketing efforts are effective. To reach a wider audience, know the channels available.
Go where they are.
Focus on the channels your audience prefers. Take the initiative to explore the usage and demographics for each each platform. Pew Research looks at social media platforms. Look them up and do your research.
Maximize your ROI.
Be thoughtful and strategic about when and where you’ll maintain a social presence.
Here are some statistics to consider:
- 79% of internet users (68% of all U.S. adults) use Facebook. Pew Research
- Facebook is the most-used social media site by Americans 12 and up. Edison
- Posts with images see 2.3 times more engagement than those without images. Buzzsumo
- Facebook users engage – 76% log on daily, including 55% who do so several times a day. Pew
- Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew
- Facebook Messenger has 1.2 billion monthly active users worldwide. Statista
- Twitter has 313 million monthly active users. Twitter
- 24% of internet users (21% of all U.S. adults) use Twitter. Pew
- 42% of Twitter users log on daily, including 23% who do several times a day. Pew
- There are 500 million Tweets per day or about 6,000 per second. InternetLiveStats
- Video is the fastest-growing media type on Twitter. Twitter
- LinkedIn has 106 million users. LinkedIn
- 29% of internet users (25% of all U.S. adults) use LinkedIn. LinkedIn
- 18% of LinkedIn users log on daily. Pew
- 92% of B2B marketers leverage LinkedIn over all other social platforms. LinkedIn
- Snapchat has over 100 million daily users. Snapchat
- 54% of Shapchat users log on daily. Adweek
- Snapchat users watch over 10 billion videos per day. Snapchat
- 400 million Snaps are sent daily. Adweek
- Instagram has 500 million monthly active users. Statista
- 51% of Instagram users log on daily. Pew
- 32% of internet users (28% of all U.S. adults) use Instagram. Instagram
- Over 95 million photos and videos are shared on Instagram every day. Instagram
- YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. Pulse
- There are 3,25 billion hours of video watched each month. Statistic Brain
- The most viewed brand videos are on average 31 – 60 seconds long. Social Bakers
- Pinterest has 150 million users. Pinterest
- 31% of internet users (26% of all adults) use Pinterest. Pew
- 87% of Pinners have purchased something on Pinterest, while 93 % plan to do so. Pinterest
- WhatsApp has more than 1.3 billion monthly active users. Statista
- WhatsApp is most popular in markets outside the U.S. Statista
- WeChat has more than 938 million active users. eMarketer
- 50% of users use WeChat for at least 90 minutes a day. WeChat
- The average WeChat user sends 74 messages per day. WeChat
Be sure you’re focused where your target audience is.
Strive to engage with your audience to win.
Restore your confidence daily.
- Confidence comes from taking risks.
- Confidence soars when you embark on a mission with an honorable purpose – and you’ll realize that those among us who live purposefully and seek out ways to serve others are the most content.
- You must demonstrate confidence every time you fall down and have the tenacity to get back up.
- You know more than you think.
- Trust the inner voice that says, “You can do this.”
- Trust yourself and learn how to succeed.
Search for and find your authentic voice.
This process develops who you are. You’ll build self-confidence and self-esteem.
A powerful, attractive, and visible brand is key to:
- Building a business
- Finding a job
- Getting noticed on Social Media
- Impressing vendors
- Attracting influencers and mentors
- Making friends
Branding “you” will lead to more opportunities.