Posts Tagged identity

confidence

Search for and find your authentic voice.

This process develops who you are. You’ll build self-confidence and self-esteem.

A powerful, attractive, and visible brand is key to:

  • Building a business
  • Finding a job
  • Getting noticed on Social Media
  • Impressing vendors
  • Attracting influencers and mentors
  • Making friends

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Branding “you” will lead to more opportunities.

 

 

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concientiousness

A staggering amount of research links conscientiousness with success and great leaders.

Conscientiousness is linked to income and job satisfaction. While other traits like extroversion predicts outcomes in some situations, studies have found that conscientiousness has as much impact on a leader’s success as extraversion.

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Conscientious people become great leaders because they do things better than others. They set goals, work toward them, and persist when things go wrong. They have a mental toughness.

They behave in a way to set themselves up for success.

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antifragile

While I was doing some stock and financial research, I came across an article that interested me. It was about Apple. Apple the company. In the past calendar year, Apple has been through ups and downs. Companies and people always go through peaks and valleys. Apple was no exception.

There were stories, from reliable sources, that blasted Apple’s market share and their lack of new products. If that wasn’t enough, here came news of Apple’s lack of innovation. Now, remember that this is while Apple is constructing their “mothership”. This is the nickname of their new research facility which resembles a big flying saucer. To me, Apple is always a model of innovation. Apparently, not everyone thought that way.

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But while the negatives that were coming out on Apple, some major “players” were buying the stock like investment houses and hedge funds. Warren Buffet was a big buyer of Apple stock and always spoke highly about the company.

Well, the post I came across specifically mentioned Apple as being “antifragile”. As I read on, it was brought out that antifragile was incorrect as to describing Apple and should have mentioned Amazon as being antifragile. Antifragile is described as:

“Some things benefit from shocks. They thrive and grow when exposed to volatility, randomness, disorder and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile.”

This original definition is from Nassim Taleb. Antifragile is assigned to entities which are small companies, companies that can pivot, companies with embedded options, investments with open-ended outcomes and companies led by owners/operators and/or aggressive tinkerers.

“If the designation antifragile is rather vague and limited to specific sources of harm or volatility, and up to a certain range of exposure, it is no more and no less so than the designation fragile. Antifragility is relative to a given situation. A boxer might be robust, pale when it comes to his physical condition, and might improve from fight to fight, but he can easily be emotionally fragile and break into tears when dumped by his girlfriend.”

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Nassim Taleb

 

The term “antifragile” is vague. Perhaps it should not have been applied to Apple, but instead to Amazon.

Think of antifragility in terms of “a thing” and volatility. Antifragility isn’t what you should be under all circumstances. Sometimes you have to accept being on top and perhaps consequently vulnerable.

Apple: Antifragile it is Not was the source and inspiration for this post.

 

 

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honing in for new content

Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:

there is rich and great content already out there related to your business.

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Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.

 

 

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building real engagement

Is “the human factor” neglected in Social Media?

There are humans on the other side of the computer.

  • Customers
  • Prospects
  • Colleagues

Too much automation? Think about real engagement. Think on this:

We talk about:

  • the news
  • weekend activities
  • how our children are doing

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You get the picture.

Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.

On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.

 

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content marketing revealed

A recent study from the Content Marketing Institute revealed:

  • 88% of B2B marketers use content marketers use content marketing
  • Only 32% have a documented marketing strategy
  • 55% of B2B marketers said it’s unclear what a good program is

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Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.

Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like

The study: 2016 Benchmarks, Budgets, and Trends

B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.

Content Marketing Strategy: Start with questions, end with insights

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entrepreneurship

Get started. Take that step. Pave your way towards success.

Find someone who likes what you’re doing. They’ll support you.

BOLD WORDS. WHAT DO THEY MEAN?

They mean leaving our “comfort zone”. The safety of zones can be dangerous to our personal progress, individual success, and fulfillment of potential. We have to be willing to encounter the unknown.

When we become willing to take on the unknown, we’ll find our conviction about why this task is important to us. Sometimes we may have to fight through the fear to take the leap from our comfort zone.

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We have the power to personalize our behavior outside our comfort zone. This personalization makes any surrounding more comfortable. We’ll connect with authenticity. To reach this goal, we’ll need to customize our approach to each appropriate situation.

This lifts the weight of fear from our beings. We no longer need be afraid of what could go wrong to focus on what we’ll do right.

 

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effectual social engagement

Fueling leads from your social media marketing comes from an engaged audience.

Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:

  • Social shares
  • Conversions

Plan them in advance to boost engagement.

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Introducing 5 ways to boost your social presence:

  • Videos and Live – Streaming

Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.

  • Tag influencers, guest bloggers, and loyal followers

People enjoy recognition. This recognizes your brand as a leader.

  • Find optimal times to post

Engagement levels can be gauged by analytical tools.

  • Curate content to position your brand as a resource

This fills the gaps in your content strategy.

  • Visuals boost engagement

This gets followers to click on your content. Relevant images receive 94% more views than content without.

  • Have a good understanding of your audience.

Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.

Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions

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unique data

Do you serve a specific target audience? Is there unique data that you’re privy to?

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Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.

 

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develop, understand, make

Develop a plan for your blog.

Put yourself ahead of the curve by preparing a marketing plan for your blog. This harnesses your inspiration. This gives your blog value.

Understand your audience.

Create content that engages and talks to your audience. Speak to your audience to create interest and impact.

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Focus your blog and produce meaningful content. Blog with purpose and strive to make a difference.

Make a plan for your job.

Continue to publish content to see the benefits of increased traffic.

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