4 steps to becoming an influencer

If you have been following Social Media for any length of time, you know about influencers. These are brands, organizations, and people who influence Social Media topics and trends. They have tendencies to post and share content often. Their information has proven to be vital for my business and I have taken influencer’s advice.

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What attributes are needed to become an influencer? I explored this area and I’m grateful to report my results. I hope you find this useful.

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A strong motivation exists for people to influence. Folks want to make a difference. Influencers have created a portion of their agenda to start a mission which turns topic complexity into simplicity. The characteristics, which enable influencers to be very knowledgeable and skilled in their fields, come to the forefront when they create a project. They are decisive and have a directive to achieve success. Their tasks are filled with enthusiasm. Their prospects for success are realized through their drive to understand the contributing process, whatever their role is in an organization.

 

There are four steps influencers take to bring success to fruition:

 

  1. Know the aspects of the project. Social Media is rooted in campaigns, whether it be a major advertising program or a single blog post. Influencers always establish keywords, whether an influencer is an SEO expert or not. Keywords rise to the top of their content.

 

Keywords are, in my estimation, positions associated with specific actions and are further developed during transition periods. When a new topic hits Social Media, it takes time to be absorbed by the audience. I’ve noticed we, who follow Social Media, see a “catch-up” phase when a new idea is published. This phase is constructed in several levels which are amended according to our individual needs. Influencers see this construction and know that certain levels need explaining or further expanded upon. Oftentimes expansion is focused on implementation. Influence makes development relevant.

 

  1. Know the opportunities. Influencers see opportunity. They learn fast. They get a feel for process and refine elements of a process to fit their needs. Initiative is vital. Influencers know what direction to take and articulate goals to solidify suggestions to make to potential customers. This basically gives then drive.

 

  1. Develop relationships. Influencers know their market and realize it’s always changing. They know and understand key people who have influenced them. They anticipate their reach and the reach of key people. Influencers have established, trusted relationships and support the opportunity to contribute suggestions and initiatives.

 

  1. Know the role. Leaders know history and their expected responsibilities. They evaluate considerations and validate initial research that informs them to execute strategies. Influencers identify and establish key responsibilities for carrying out a project and support the “go-to” people who enable the responsiveness required to establish the initiative to succeed. Leaders assemble select teams. They know the basic foundation which develops the drive to execute a plan.

 

These four items are the basic elements of an influencer. Remember, influencers have made career decisions on what they’ve learned. This helped them to advance. Know the importance of these four basic, fundamental ingredients. Study them. Practice them. Make the commitment and you too will eventually become an influencer.

 

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4 items for blog relevancy

You write your blog for your audience.

Choose a blog topic for your audience. If you like a particular topic, become part of your audience. Know which readers you want to attract. Your engagement is based on how well you know your readers.

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Focus on the interests your readers have.

Find relevancy. Here’s the four items that help make your blog relevant:

  • Your niche
  • Objectives
  • Present time
  • Problem-solving

Read. Study. Learn all you can about your specific topic. 

Source for this post: How to Choose the Right Topic for Your Blog, May 11, 2016 blog.the socialms.com

blogs are the backbone

Blogs form the backbone of a content marketer’s toolkit.

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Every blog post has three sections, which are the introduction, the body and a conclusion.

Every single blog post that you write should be written for your ideal target audience.Keep in mind that it’s all about your target audience. Focus on their needs and not your own. That’s how you’ll write much more engaging blog content.

While you’re writing for your audience you need to remember to write how you talk.

 

 

 

3 types of thought leadership

Thought Leadership Strategy

When it comes to executing a thought leadership strategy, center it around becoming a leader in your industry. Even if you’re new and gaining experience in your field – think like a leader.

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Stories are valuable. Save your stories.

There are three different types of thought leadership:

  • Industry/Niche – create content that illustrates trends and tendencies
  • Products/Solution – show how your product or service solves problems
  • Company – tell about your company culture and values which includes your valuable experience

Create your strong foundation that you can build over time.

5 points to bench marking your brand

The five key points when bench marking your brand in this digital world.

  1. The consumer is everything and everywhere, all the time
  2. Brands are all about engagement and experience
  3. Contextual information is the key to getting consumer attention, leading to engagement
  4. Platforms are critical for brands; this is where their consumers are
  5. Learn and unlearn at the same time. As technology rapidly changes so too must your brand

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Brands must be present everywhere their consumer is seeking information. Brands no longer own or control consumers. It’s the other way around.

the blog is your content hub

Blogs are a good idea for many companies.

A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.

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Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.

To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.

Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.