Posts Tagged identity
The following was originally posted to the SwordFlameMedia blog.
We want to manufacture something that won’t go to waste. We want to be a guardian of creation.
We Have Come to the World to Know
A successful content marketing campaign requires efficient planning and organizing, precise goals, an in-depth understanding of the company’s target audience, and a powerful promotion plan.
Here’s 4 items to focus on when developing your strategy:
- Document your strategy – This revolves around planning and organizing
- Create a publishing strategy – schedule your posts and shares
- Develop your content goals – don’t be afraid to stretch your limits
- Understand your audience completely – create content for specific people
Realize how content marketing works. This will help you develop leads and develop brand awareness.
For more, detailed information check out this post from thesocialms.com.
The social landscape is changing quickly. In order to win, social marketers need to listen and engage where their audience is. This takes a plan. Here’s some help to develop one.
Get to know your audience.
Get to know your target audience. Understand who your ideal audience is and what they care about it. Ask these questions:
- Who is your ideal audience following on social media?
- What topics are they discussing/posting about?
- What is their age group?
- Where are they (geographical location)?
- What type of content are they regularly interacting with?
Thoroughly research your audience. This ensures your social media marketing efforts are effective. To reach a wider audience, know the channels available.
Go where they are.
Focus on the channels your audience prefers. Take the initiative to explore the usage and demographics for each each platform. Pew Research looks at social media platforms. Look them up and do your research.
Maximize your ROI.
Be thoughtful and strategic about when and where you’ll maintain a social presence.
Here are some statistics to consider:
- 79% of internet users (68% of all U.S. adults) use Facebook. Pew Research
- Facebook is the most-used social media site by Americans 12 and up. Edison
- Posts with images see 2.3 times more engagement than those without images. Buzzsumo
- Facebook users engage – 76% log on daily, including 55% who do so several times a day. Pew
- Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew
- Facebook Messenger has 1.2 billion monthly active users worldwide. Statista
- Twitter has 313 million monthly active users. Twitter
- 24% of internet users (21% of all U.S. adults) use Twitter. Pew
- 42% of Twitter users log on daily, including 23% who do several times a day. Pew
- There are 500 million Tweets per day or about 6,000 per second. InternetLiveStats
- Video is the fastest-growing media type on Twitter. Twitter
- LinkedIn has 106 million users. LinkedIn
- 29% of internet users (25% of all U.S. adults) use LinkedIn. LinkedIn
- 18% of LinkedIn users log on daily. Pew
- 92% of B2B marketers leverage LinkedIn over all other social platforms. LinkedIn
- Snapchat has over 100 million daily users. Snapchat
- 54% of Shapchat users log on daily. Adweek
- Snapchat users watch over 10 billion videos per day. Snapchat
- 400 million Snaps are sent daily. Adweek
- Instagram has 500 million monthly active users. Statista
- 51% of Instagram users log on daily. Pew
- 32% of internet users (28% of all U.S. adults) use Instagram. Instagram
- Over 95 million photos and videos are shared on Instagram every day. Instagram
- YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. Pulse
- There are 3,25 billion hours of video watched each month. Statistic Brain
- The most viewed brand videos are on average 31 – 60 seconds long. Social Bakers
- Pinterest has 150 million users. Pinterest
- 31% of internet users (26% of all adults) use Pinterest. Pew
- 87% of Pinners have purchased something on Pinterest, while 93 % plan to do so. Pinterest
- WhatsApp has more than 1.3 billion monthly active users. Statista
- WhatsApp is most popular in markets outside the U.S. Statista
- WeChat has more than 938 million active users. eMarketer
- 50% of users use WeChat for at least 90 minutes a day. WeChat
- The average WeChat user sends 74 messages per day. WeChat
Be sure you’re focused where your target audience is.
Strive to engage with your audience to win.
Restore your confidence daily.
- Confidence comes from taking risks.
- Confidence soars when you embark on a mission with an honorable purpose – and you’ll realize that those among us who live purposefully and seek out ways to serve others are the most content.
- You must demonstrate confidence every time you fall down and have the tenacity to get back up.
- You know more than you think.
- Trust the inner voice that says, “You can do this.”
- Trust yourself and learn how to succeed.
Search for and find your authentic voice.
This process develops who you are. You’ll build self-confidence and self-esteem.
A powerful, attractive, and visible brand is key to:
- Building a business
- Finding a job
- Getting noticed on Social Media
- Impressing vendors
- Attracting influencers and mentors
- Making friends
Branding “you” will lead to more opportunities.
A staggering amount of research links conscientiousness with success and great leaders.
Conscientiousness is linked to income and job satisfaction. While other traits like extroversion predicts outcomes in some situations, studies have found that conscientiousness has as much impact on a leader’s success as extraversion.
Conscientious people become great leaders because they do things better than others. They set goals, work toward them, and persist when things go wrong. They have a mental toughness.
They behave in a way to set themselves up for success.
While I was doing some stock and financial research, I came across an article that interested me. It was about Apple. Apple the company. In the past calendar year, Apple has been through ups and downs. Companies and people always go through peaks and valleys. Apple was no exception.
There were stories, from reliable sources, that blasted Apple’s market share and their lack of new products. If that wasn’t enough, here came news of Apple’s lack of innovation. Now, remember that this is while Apple is constructing their “mothership”. This is the nickname of their new research facility which resembles a big flying saucer. To me, Apple is always a model of innovation. Apparently, not everyone thought that way.
But while the negatives that were coming out on Apple, some major “players” were buying the stock like investment houses and hedge funds. Warren Buffet was a big buyer of Apple stock and always spoke highly about the company.
Well, the post I came across specifically mentioned Apple as being “antifragile”. As I read on, it was brought out that antifragile was incorrect as to describing Apple and should have mentioned Amazon as being antifragile. Antifragile is described as:
“Some things benefit from shocks. They thrive and grow when exposed to volatility, randomness, disorder and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile.”
This original definition is from Nassim Taleb. Antifragile is assigned to entities which are small companies, companies that can pivot, companies with embedded options, investments with open-ended outcomes and companies led by owners/operators and/or aggressive tinkerers.
“If the designation antifragile is rather vague and limited to specific sources of harm or volatility, and up to a certain range of exposure, it is no more and no less so than the designation fragile. Antifragility is relative to a given situation. A boxer might be robust, pale when it comes to his physical condition, and might improve from fight to fight, but he can easily be emotionally fragile and break into tears when dumped by his girlfriend.”
The term “antifragile” is vague. Perhaps it should not have been applied to Apple, but instead to Amazon.
Think of antifragility in terms of “a thing” and volatility. Antifragility isn’t what you should be under all circumstances. Sometimes you have to accept being on top and perhaps consequently vulnerable.
Apple: Antifragile it is Not was the source and inspiration for this post.
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends