Posts Tagged focus

the benefits of reflection

What happened in the past is often a good indicator of what will happen in the future.

If you want to achieve more future goals, reflection may be your answer. Reflection has power. Here are the benefits:

  • Transforms past experiences into learning
  • Connects actions with success
  • Develop problem-solving skills
  • Increase your self-awareness
  • Helps you relax
  • Helps you to learn to ask more questions
  • Identifies areas of change
  • Helps apply resources
  • Helps to identify past experiences
  • Connects actions to success and failure
  • Allows analysis to repeat success and avoid failure

Reflection helps you look back  and see what actions you took and how exactly they affected the future.

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Live your life in a more mindful way, knowing that every action or inaction you take makes a difference.

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honing in for new content

Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:

there is rich and great content already out there related to your business.

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Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.

 

 

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content marketing revealed

A recent study from the Content Marketing Institute revealed:

  • 88% of B2B marketers use content marketers use content marketing
  • Only 32% have a documented marketing strategy
  • 55% of B2B marketers said it’s unclear what a good program is

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Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.

Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like

The study: 2016 Benchmarks, Budgets, and Trends

B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.

Content Marketing Strategy: Start with questions, end with insights

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entrepreneurship

Get started. Take that step. Pave your way towards success.

Find someone who likes what you’re doing. They’ll support you.

BOLD WORDS. WHAT DO THEY MEAN?

They mean leaving our “comfort zone”. The safety of zones can be dangerous to our personal progress, individual success, and fulfillment of potential. We have to be willing to encounter the unknown.

When we become willing to take on the unknown, we’ll find our conviction about why this task is important to us. Sometimes we may have to fight through the fear to take the leap from our comfort zone.

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We have the power to personalize our behavior outside our comfort zone. This personalization makes any surrounding more comfortable. We’ll connect with authenticity. To reach this goal, we’ll need to customize our approach to each appropriate situation.

This lifts the weight of fear from our beings. We no longer need be afraid of what could go wrong to focus on what we’ll do right.

 

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effectual social engagement

Fueling leads from your social media marketing comes from an engaged audience.

Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:

  • Social shares
  • Conversions

Plan them in advance to boost engagement.

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Introducing 5 ways to boost your social presence:

  • Videos and Live – Streaming

Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.

  • Tag influencers, guest bloggers, and loyal followers

People enjoy recognition. This recognizes your brand as a leader.

  • Find optimal times to post

Engagement levels can be gauged by analytical tools.

  • Curate content to position your brand as a resource

This fills the gaps in your content strategy.

  • Visuals boost engagement

This gets followers to click on your content. Relevant images receive 94% more views than content without.

  • Have a good understanding of your audience.

Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.

Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions

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unique data

Do you serve a specific target audience? Is there unique data that you’re privy to?

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Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.

 

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develop, understand, make

Develop a plan for your blog.

Put yourself ahead of the curve by preparing a marketing plan for your blog. This harnesses your inspiration. This gives your blog value.

Understand your audience.

Create content that engages and talks to your audience. Speak to your audience to create interest and impact.

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Focus your blog and produce meaningful content. Blog with purpose and strive to make a difference.

Make a plan for your job.

Continue to publish content to see the benefits of increased traffic.

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body language

It’s not what you say, it’s how you say it.

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Body language habits are hard to break because we hardly ever notice them.

 

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How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

Since we are coming up on Halloween, I’d like to take a moment to talk about my favorite genre—horror. I can’t get enough of it. It is a genre that fascinates me simply because I believe it is the most difficult genre to write. Sure it was probably easier back in the days that movie […]

“It’s true that there are only two primary emotions, love and fear. But it’s more accurate to say that there is only love or fear, for we cannot feel these two emotions together, at exactly the same time.” – Elisabeth Kubler Ros

via How Horror Fiction Can Make Us Better Writers — Kristen Lamb’s Blog

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something to build on

If you are starting a business, keep these two items in mind:

  • Start by solving your own problems.
  • Listen to your customers.

These will help develop a business persona for you to build on

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