Posts Tagged focus
The following was originally posted to the SwordFlameMedia blog.
We want to manufacture something that won’t go to waste. We want to be a guardian of creation.
We Have Come to the World to Know
Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are — the unique you — the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.
Whether you are trying to build your business, find a job, get noticed by the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive and visible brand is the key. And it’s also key to building your reputation, credibility and most importantly, being successful in your professional and personal life.
A successful content marketing campaign requires efficient planning and organizing, precise goals, an in-depth understanding of the company’s target audience, and a powerful promotion plan.
Here’s 4 items to focus on when developing your strategy:
- Document your strategy – This revolves around planning and organizing
- Create a publishing strategy – schedule your posts and shares
- Develop your content goals – don’t be afraid to stretch your limits
- Understand your audience completely – create content for specific people
Realize how content marketing works. This will help you develop leads and develop brand awareness.
For more, detailed information check out this post from thesocialms.com.
The social landscape is changing quickly. In order to win, social marketers need to listen and engage where their audience is. This takes a plan. Here’s some help to develop one.
Get to know your audience.
Get to know your target audience. Understand who your ideal audience is and what they care about it. Ask these questions:
- Who is your ideal audience following on social media?
- What topics are they discussing/posting about?
- What is their age group?
- Where are they (geographical location)?
- What type of content are they regularly interacting with?
Thoroughly research your audience. This ensures your social media marketing efforts are effective. To reach a wider audience, know the channels available.
Go where they are.
Focus on the channels your audience prefers. Take the initiative to explore the usage and demographics for each each platform. Pew Research looks at social media platforms. Look them up and do your research.
Maximize your ROI.
Be thoughtful and strategic about when and where you’ll maintain a social presence.
Here are some statistics to consider:
- 79% of internet users (68% of all U.S. adults) use Facebook. Pew Research
- Facebook is the most-used social media site by Americans 12 and up. Edison
- Posts with images see 2.3 times more engagement than those without images. Buzzsumo
- Facebook users engage – 76% log on daily, including 55% who do so several times a day. Pew
- Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Pew
- Facebook Messenger has 1.2 billion monthly active users worldwide. Statista
- Twitter has 313 million monthly active users. Twitter
- 24% of internet users (21% of all U.S. adults) use Twitter. Pew
- 42% of Twitter users log on daily, including 23% who do several times a day. Pew
- There are 500 million Tweets per day or about 6,000 per second. InternetLiveStats
- Video is the fastest-growing media type on Twitter. Twitter
- LinkedIn has 106 million users. LinkedIn
- 29% of internet users (25% of all U.S. adults) use LinkedIn. LinkedIn
- 18% of LinkedIn users log on daily. Pew
- 92% of B2B marketers leverage LinkedIn over all other social platforms. LinkedIn
- Snapchat has over 100 million daily users. Snapchat
- 54% of Shapchat users log on daily. Adweek
- Snapchat users watch over 10 billion videos per day. Snapchat
- 400 million Snaps are sent daily. Adweek
- Instagram has 500 million monthly active users. Statista
- 51% of Instagram users log on daily. Pew
- 32% of internet users (28% of all U.S. adults) use Instagram. Instagram
- Over 95 million photos and videos are shared on Instagram every day. Instagram
- YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. Pulse
- There are 3,25 billion hours of video watched each month. Statistic Brain
- The most viewed brand videos are on average 31 – 60 seconds long. Social Bakers
- Pinterest has 150 million users. Pinterest
- 31% of internet users (26% of all adults) use Pinterest. Pew
- 87% of Pinners have purchased something on Pinterest, while 93 % plan to do so. Pinterest
- WhatsApp has more than 1.3 billion monthly active users. Statista
- WhatsApp is most popular in markets outside the U.S. Statista
- WeChat has more than 938 million active users. eMarketer
- 50% of users use WeChat for at least 90 minutes a day. WeChat
- The average WeChat user sends 74 messages per day. WeChat
Be sure you’re focused where your target audience is.
Strive to engage with your audience to win.
Websites now need to perform to attract, educate, and influence visitors. The Internet is active and social.
Whenever I get a chance to absorb information through more than one primary sense, I intake the information better. This helps to pick up details.
Most books, speeches and classes will not hit an exceptionally high level of teaching. Proactively compensate for that weakness and make yourself interested in material.
Make subjects more interesting by asking more questions.
Continue asking questions until the answers come to you. Motivate yourself to learn.
Restore your confidence daily.
- Confidence comes from taking risks.
- Confidence soars when you embark on a mission with an honorable purpose – and you’ll realize that those among us who live purposefully and seek out ways to serve others are the most content.
- You must demonstrate confidence every time you fall down and have the tenacity to get back up.
- You know more than you think.
- Trust the inner voice that says, “You can do this.”
- Trust yourself and learn how to succeed.
For marketers, our timeless job is still the same: to communicate.
In other words, the written word matters more than ever. The written word isn’t dying, it’s evolving. The information is there. If only brands were set up for the written word.
Today, brands have an opportunity to be fast, to engage in real-time dialogue, to hear what they are getting right — and wrong.
Twitter serves as useful customer service. Facebook tells us if a movie is going to be a hit pretty much right away. Instagram lets us know what products people really, really love…and share.
A staggering amount of research links conscientiousness with success and great leaders.
Conscientiousness is linked to income and job satisfaction. While other traits like extroversion predicts outcomes in some situations, studies have found that conscientiousness has as much impact on a leader’s success as extraversion.
Conscientious people become great leaders because they do things better than others. They set goals, work toward them, and persist when things go wrong. They have a mental toughness.
They behave in a way to set themselves up for success.
What happened in the past is often a good indicator of what will happen in the future.
If you want to achieve more future goals, reflection may be your answer. Reflection has power. Here are the benefits:
- Transforms past experiences into learning
- Connects actions with success
- Develop problem-solving skills
- Increase your self-awareness
- Helps you relax
- Helps you to learn to ask more questions
- Identifies areas of change
- Helps apply resources
- Helps to identify past experiences
- Connects actions to success and failure
- Allows analysis to repeat success and avoid failure
Reflection helps you look back and see what actions you took and how exactly they affected the future.
Live your life in a more mindful way, knowing that every action or inaction you take makes a difference.