You are a personal brand. Why?
- You advertise yourself and/or your product or service
- People see you
- You create a “footprint”
- Your social media efforts come from you (or from those you hire)
That’s pretty much it.
Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.
To target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.
When it comes to executing a thought leadership strategy, center it around becoming a leader in your industry. Even if you’re new and gaining experience in your field – think like a leader.
There are three different types of thought leadership:
Blogs are a good idea for many companies.
A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.
Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.
To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.
Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.
The following was originally posted to the SwordFlameMedia blog.
We want to manufacture something that won’t go to waste. We want to be a guardian of creation.
Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are — the unique you — the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.
Whether you are trying to build your business, find a job, get noticed by the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive and visible brand is the key. And it’s also key to building your reputation, credibility and most importantly, being successful in your professional and personal life.
Whenever I get a chance to absorb information through more than one primary sense, I intake the information better. This helps to pick up details.
Most books, speeches and classes will not hit an exceptionally high level of teaching. Proactively compensate for that weakness and make yourself interested in material.
Make subjects more interesting by asking more questions.
Continue asking questions until the answers come to you. Motivate yourself to learn.