you are a personal brand

You are a personal brand. Why?

  • You advertise yourself and/or your product or service
  • People see you
  • You create a “footprint”
  • Your social media efforts come from you (or from those you hire)

That’s pretty much it.

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Source: How Your Social Footprint Can Make or Break Your Blogging Efforts

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Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.

Personal-BrandTo target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.

3 types of thought leadership

Thought Leadership Strategy

When it comes to executing a thought leadership strategy, center it around becoming a leader in your industry. Even if you’re new and gaining experience in your field – think like a leader.

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Stories are valuable. Save your stories.

There are three different types of thought leadership:

  • Industry/Niche – create content that illustrates trends and tendencies
  • Products/Solution – show how your product or service solves problems
  • Company – tell about your company culture and values which includes your valuable experience

Create your strong foundation that you can build over time.

the blog is your content hub

Blogs are a good idea for many companies.

A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.

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Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.

To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.

Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.

creativity, identity, mission

The following was originally posted to the SwordFlameMedia blog.

our creativity is part of our self-story

We want to manufacture something that won’t go to waste. We want to be a guardian of creation.

 We can work for high quality. If you are a writer, for example, you can not be sure that you will be creative tomorrow. It’s always up to others to judge our creativity.
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Promote Creativity

We need to make more time for ourselves so we have more time to gaze at the heavens. This will allow us to be more creative tomorrow. Creativity is all about tomorrow. Meditation is creative idleness. We can take a walk and think about things. This will give us a fair balance in our lives.
The great dream of life should be to boost the moral and economic dignity of human beings. I come from a family of farmers. I hold fond memories of those years. We sowed and we reaped. Through that time, I took many items for granted. I know now I should not have done that. As I reflect on my growing years, I realize how fortunate I was. I’m thankful for much.
I learned to foster dignity and contribute to the community. This came from work. Work elevates the dignity of culture and society. We have a universal wish to be treated with honesty, respect, and consideration. We need to feel respect for every single person.

We Have Come to the World to Know

As creators, we want to convince people of our thoughts. Others want to convince me too. We need to strive for hope. We need to replace fear with hope. If we want to challenge the status quo, we have to be polite. We have to be five percent better tomorrow than we were today. This is progress.
Marcus Aurelius once stated that we should think as it were our last day on earth, but we should plan as if we will be here forever.

advantages for a personal brand

Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are — the unique you — the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.

Personal-Brand

Whether you are trying to build your business, find a job, get noticed by the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive and visible brand is the key. And it’s also key to building your reputation, credibility and most importantly, being successful in your professional and personal life.

motivate yourself to learn

Whenever I get a chance to absorb information through more than one primary sense, I intake the information better. This helps to pick up details.

Most books, speeches and classes will not hit an exceptionally high level of teaching. Proactively compensate for that weakness and make yourself interested in material.

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Make subjects more interesting by asking more questions.

Continue asking questions until the answers come to you. Motivate yourself to learn.