Content marketing is customer centric. That’s why content marketing has become prominent. It’s a big part of a brand’s arsenal.
Everyone can do it. Blog. Podcast. Video. It informs, educates, entertains, provides utility and is there when you want it. Marketing has explored other avenues of promotion rather than advertising. Content populates all media channels. The culture of content has changed. Brands and employees are publishers now…. so are customers. Demand for critical content creation has never been higher. Attention must be paid to what types of content can be re-purposed across channels and cultures.
Check out the original post from strong-content.com: Why content matters (no matter what type of marketer you are)
— Mike Bertelsen (@mikebertelsen) December 30, 2017