everyone can do it

Content marketing is customer centric. That’s why content marketing has become prominent. It’s a big part of a brand’s arsenal.

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Everyone can do it. Blog. Podcast. Video. It informs, educates, entertains, provides utility and is there when you want it. Marketing has explored other avenues of promotion rather than advertising. Content populates all media channels. The culture of content has changed. Brands and employees are publishers now…. so are customers. Demand for critical content creation has never been higher. Attention must be paid to what types of content can be re-purposed across channels and cultures.

Check out the original post from strong-content.com: Why content matters (no matter what type of marketer you are)

 

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a video life

The Cisco Visual Networking Index (Cisco VNI), is an ongoing initiative to track and forecast the impact of visual networking applications. This project predicts in just four years time, online video will account for four-fifths of the world’s Internet traffic.

Over-the-top streaming TV will drive the growth.

Video is set to be the predominant driver of all online traffic. The Cisco report says that it would take a single viewer 5 million years to watch the amount of video that will cross the network in a single month by 2019.

What does this mean for us? We need to get a video life.