Archive for category content
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends
B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.
Do you serve a specific target audience? Is there unique data that you’re privy to?
Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.
Good blog posts don’t happen without growing pains. Get into the step-by-step routine.
Good writing resonates with both the reader and the writer. Touch them both.
How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.
- THINK in bullet points
- WRITE in bullet points
This is the first step in the “write” direction.
Develop a plan for your blog.
Put yourself ahead of the curve by preparing a marketing plan for your blog. This harnesses your inspiration. This gives your blog value.
Understand your audience.
Create content that engages and talks to your audience. Speak to your audience to create interest and impact.
Focus your blog and produce meaningful content. Blog with purpose and strive to make a difference.
Make a plan for your job.
Continue to publish content to see the benefits of increased traffic.
Figure out a business model that works for you. Marketing becomes easier. Focus on your product.
Content marketing takes creativity……… a lot of it.
Blog. Creativity will help grow your business.
Finding influencers is important.
Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.
Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.
Share more content.
People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.
Businesses generally share content to bring value to the target audience.
There needs to be a “supercharged reason” why people share your content.
They care if the idea is important.
Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.
Once you’ve your research, study your findings to create content that’s shareable.
The Cisco Visual Networking Index™ (Cisco VNI™), is an ongoing initiative to track and forecast the impact of visual networking applications. This project predicts in just four years time, online video will account for four-fifths of the world’s Internet traffic.
Over-the-top streaming TV will drive the growth.
Video is set to be the predominant driver of all online traffic. The Cisco report says that it would take a single viewer 5 million years to watch the amount of video that will cross the network in a single month by 2019.