Posts Tagged value
Be easy with yourself, and find discipline from an approach where you’re your own friend.
Within ourselves, we have the ability to be our own boss. Self-doubt can get in the way of connecting with others.
To get better with ourselves, we need to decide on one improvement that will make us better as a leader than yesterday. Do it. Do it to rid ourselves of the doubt.
If you are starting a business, keep these two items in mind:
- Start by solving your own problems.
- Listen to your customers.
These will help develop a business persona for you to build on
Finding influencers is important.
Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.
Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.
Share more content.
People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.
Businesses generally share content to bring value to the target audience.
There needs to be a “supercharged reason” why people share your content.
They care if the idea is important.
Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.
Once you’ve your research, study your findings to create content that’s shareable.
Great advertising should ask, “Do you get the message?” The answer should be, “Yeah, I got it!”
Great advertising comes down to the big idea.
Creative advertising comes down to the big idea.
“The Big Idea” – a surprising solution to a marketing problem, expressed in memorable verbal and/or graphic imagery – is the authentic source of communicative power.
Every marketing problem embodies a surprising solution – a big idea.
There is a lot of noise in marketing. To cut through the noise, marketing needs to be personalized.
Our marketing efforts need to add value.
What other attributes does our product or service give to our customers besides the product or service itself? Does it save time? Does it save money? Does it bring people together? Is it fun to use? You get the drift.
For marketing to excel even further, we need to know our target audience. With good data about our audience, we can polish our marketing to their needs. That makes marketing more visible. When more visible, we have established preferences. This is particularly important in fashion clothing. When someone buys a shirt we then recommend a pair of pants or a tie.
To have complete data, we must track our customers’ purchases. If you aren’t using a sophisticated program you just ask. This can be done with an email to your customer.
Start a database of your customers. This can be a simple spreadsheet if you are operating on a budget. Keep in mind you want to track your customers’ buying habits. Update it. Keep it current.
Creating online accounts benefit you and your customers. Most likely they’ll find it more of a benefit. This aids in your database information and future marketing promotions.
If you are using more traditional ways (email or direct marketing) to market to your audience, you’ll need to focus more on your written copy. Design your messages around discounts and new products or services. You may also want to add industry trends and future developments in your field.
Add value to cut through the noise to your target audience. You’ll be glad you did.
Content that speaks to your target audience is a must for developing an active audience on Twitter. With the content you share, you will build a reputation as a reliable source of information.
Be sure to add value. Give the reasons why your product or service adds benefits and is needed. This might be time-saving features or cost savings. Be helpful and knowledgeable.
Know what you want to achieve in your marketing efforts.
Here are the 5 marketing strategy efforts to use on Twitter:
- Identify your target audience.
- Set goals.
- Identify interests of your target audience.
- Set up tweets according to your goals.
- Create a schedule.
Be sure to measure your results using Twitter Analytics.
Get active and stay active to get on your followers’ radar.
Previously on this blog, I wrote about the importance of good, credible articles. This gives you and your readers a positive impact.
Each piece of content needs to offer your audience some sort of value. Answer what is in your content for them. Capture your readers’ attention right away.
Good content marketing gives the opportunities to learn more.
Content marketing needs to be part of marketing strategy. “Content is king” still holds truth. It encompasses print material, email marketing, social media selling, blogging, video blogs, infographics, and podcasts.
Know your target audience.
This means you have to know your content. If you don’t, you won’t connect. Think “content to connect”.
Engage your audience. Concentrate on value. Value is the added benefit your audience gets from your content. Think “bringing people together”. That, after all, is what you’re doing. Your content is bringing people together to aid the community.
Ask this simple question, “Why content marketing?”
Because interruptive advertising doesn’t work. Creating content people actually choose to read, watch, and interact with is extremely popular. It’s attractive for brands. The move to content marketing is fast because brand awareness is so important.
Content marketing is especially flexible for Social Media.
Brands that do not have compelling content to share struggle on Social Media. TrackMaven released a study about brand failure with Social Media impact. This, frankly, has to change if brands are to be successful with Social Media.
High-quality content marketing positively reverberates through every aspect of a brand’s marketing. The impact of content marketing goes beyond the numbers.
Culture of Content
Internal and external success benchmarks are improved when companies evangelize, reinforce, and institutionalize the importance of content throughout the organization. The content becomes part of sales, employee advocacy, customer service, audience engagement, thought leadership, and hiring.
The culture runs like a well-oiled machine.
Content should not be created for content’s sake. Documented goals and a clear-cut strategy need to be formulated for content marketing to work. Create the roadmap to guide you forward. Plan how you will take the data-driven approach that will drive your brand’s message to your targeted audience.
What business goals do you want to achieve? Content marketing is easier to measure. There are marketing automation tools that have made measuring your marketing efforts easier.
Building brand awareness requires several resources. Build a brand awareness score. Keep track of readers, return readers, shares, and engaged time. Using content marketing automation in conjunction with efforts between marketing and sales allows you to attribute each piece of content to a given sale. Content marketing will generate sales when you establish customer loyalty. Good content keeps customer relations strong.
Identify your goals to set your content marketing creation.
Publish high-quality content and act like a media company. You may wish to hire people that have a media background. They’ll have a basic understanding of translating the brand’s content into relatable, presentable messages that your customers will understand.
You may need to hire freelance talent to start a consistent publishing program. Producing better content on a regular basis is key, so make it a priority.
The Content Marketing Template
Structure a newsroom. You may wish to establish content partners. These partners will give you plenty of ideas. It’s your job to take those ideas and sculpt content fashioned to your needs.
An editorial calendar is handy for managing your partners and the content they give you. It also allows you to manage your content’s distribution. Build your organic distribution channels.
Social Media, email, and search are the channels to concentrate on. Key content metrics will guide your content creation, engage your audience, provide feedback for customer loyalty, and extend your reach.
Put yourself on the “ground floor”.
Set yourself on solid ground. Chart the course you wish to take for brand awareness. Remember, you’re evangelizing your business. Social Media is the main channel and your messages are the content. Optimize accordingly.