reach out

Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.

Personal-BrandTo target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.

Advertisements

put strategy into your website

Websites now need to perform to attract, educate, and influence visitors. The Internet is active and social.

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Consider integrating search, design, content and conversion opportunities with your websites.

Here’s a good article with what to have going with your website from manage inbound You can benefit from an online strategy. Put that strategy into your website.

 

online marketing starts with a blog

For people to know about your business, you must tell them.

Online searching makes the process easier for potential customers to find you. Once you have a good setup you can start to market your business. Start with a blog on your website and a Twitter account. Blogs give you the ability to update regularly.

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Search engines were developed to find the most relevant content about a particular search phrase. Blogs continually feed the search engines new and relevant content.

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Delivering quality content to the search engines rewards the blog owners.

Your online presence is open 24/7.

To get started:

  • Make a presence on Social Media
  • Use the right geographic keywords
  • Target your local area
  • Sign up on local review websites

Start marketing online to beat your competitors to the punch. Once you are engaged in online marketing, you can expand your market. By providing a stream of positive information about your business via your blog, you’ll be in charge of the “buzz”.

You’ll benefit from online marketing. You’ll notice a huge difference in your own traffic and sales. Marketing online creates new and innovative marketing techniques.

 

influencer reach out

Finding influencers is important.

Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.

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Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.

Share more content.

sales and marketing

Sales and marketing are two different ideas.

They are usually used interchangeably and are somewhat similar. But we can determine what each is.

Marketing is the method of attracting and keeping clients.

Sales is the actual selling of the product or services to the clients.

Business models should have a structure of sales and marketing working together. Each department needs to be aware of what the other is doing. They need to work together. The organization can’t miss out on growth opportunities. When the sales department works in tandem with the marketing department, we’re sowing the seeds of growth.

 

 

get in on the conversation

No one cares about your product now because it doesn’t exist. When it does, they still won’t care.

A good product isn’t good enough.

Our job isn’t to make customers care. If we choose the right customers, they already do care. We have to get in front of them in a trusted way and tell our story.

We have to do this without customers getting out of their routine. What they’ll do today, they’ll do tomorrow. Our job is to infiltrate it.

When, where, and why do conversations between our perfect customers occur? How can we join the conversation? How can we influence it?

Products spread through the conversation. How can we align a feature of our products that people will talk about during their routine? What’s the trigger for them to bring our product into the conversation? How can we arm them with a story?

We need triggers that are natural and encourage growth. We need to know where the conversation begins and how to get in on it.

the power of story and stats

There is an ongoing debate as far as sales presentations are concerned.

Stories or statistics?

Don Draper, played by Jon Hamm, a character on the AMC original series Mad Men, didn’t use statistics or numbers in his presentations. Draper focused on stories.

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For most people, numbers aren’t memorable. Stories are. Stories are emotionally persuasive. We make decisions primarily with emotion and use logic to justify them later. There’s the power of the story.

When we hear a story, we become the protagonist. In our minds, the story is real and it’s happening to us, not somebody else. If the story is about food, our sensory cortex lights up. If the story is about motion, our motor cortex lights up. This is as if we are eating cake or driving a race car.

When we tell a story, our brain and our listeners’ brain sync up.

We plant ideas and emotions into our audience’s brain with a story.

Data depends on how we use it. Story activates the emotional centers of the brain and data activates the logic centers. Activating both at the same time can be extremely powerful.

For example, if you tell a story about how you helped someone, then combine that story with data that explains how much you helped them, your story becomes more compelling.

For some consumers, a story is all they need. But others aren’t so sure.They’re  less impressed by the flashy details. Numbers make us trust. We think of numbers as unbiased, objective, and unemotional. Numbers do not trigger the emotional parts of ourselves.

We treat numbers with logic and we expect the same treatment from data in return.

It’s a bias marketers can use. While people act on their gut instinct (intuition), they still confirm that instinct with logic. Data should confirm the story… not replace it.

In writing or speaking, lead with the story. Grab attention with an anecdote. Paint a narrative picture. Put the data in a visual context. Illustrate your point.

Data storytelling is a powerful tool for content marketers. Use your data analyst to create compelling data that informs and entices, blending data and story to provide value, insight, and meaning to your audience. To drive the point home, explain your data visualization.

Answer, “So what?”

Become more persuasive by delivering data in the context of the larger story. You become more persuasive with a more powerful story.