Consumers are relying on search engines to find the products and services they need, businesses need a way to make themselves discoverable online.
Blogs: the ideal way for brands to build up a good keyword density on their websites. This aids potential customers in their search.
A well-written blog contains lots of good research and other insightful industry news. Don’t struggle to get found online. Sharing industry news shows what you’re talking about. Blogs gained the online reputation of being the go-to place for all the latest and most reliable industry news and insights.
Use your blog to deliver useful tips, provide advice, answer customer questions, offer opinions, conduct interviews, and provide the details of the benefits of your products or services.
Think about your blog as a valuable customer resource.
Blogs play a crucial part at each of the three stages of the buyer’s journey: the awareness stage, the consideration stage, and the decision stage.
During the awareness stage, your blog helps prospects become aware that they have a problem that needs solving. During the consideration stage, prospects discover your product, service or solution – but will discover your competition. At the decision stage, prospects will decide to make a purchase – and so once again, your blog will become a hugely valuable resource for the prospect.
Blogs are essential to deliver valuable content. Blogs deliver communication.
There are typically 4 ways to get people to buy. First, you must categorize them into a distinct group. Some of these traits do overlap. Here goes.
Think of DISC. Dominant. Inspiring. Supportive. Cautious.
- Sell them with facts and figures.
- Show proof your product or service works.
- Present real cases where your clients have seen a dramatic improvement in the bottom line.
- Offer referral incentives for sharing your product or service with their contacts.
- Make them feel appreciated.
- Convince them your solution is the right one for them.
- Provide testimonials and case studies from businesses to show the impact your solution has had on others.
- Provide plenty of detailed of detailed information, facts, and statistics about the success of other businesses using your solution.
- Prove to them they can’t fail.
- Be thorough.
- Use a visual step-by-step guide or a video to keep them engaged and help breakup the text of your presentation.
Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.
To target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.
Websites now need to perform to attract, educate, and influence visitors. The Internet is active and social.
Here’s a good article with what to have going with your website from manage inbound You
For people to know about your business, you must tell them.
Online searching makes the process easier for potential customers to find you. Once you have a good setup you can start to market your business. Start with a blog on your website and a Twitter account. Blogs give you the ability to update regularly.
Search engines were developed to find the most relevant content about a particular search phrase. Blogs continually feed the search engines new and relevant content.
Delivering quality content to the search engines rewards the blog owners.
Your online presence is open 24/7.
To get started:
- Make a presence on Social Media
- Use the right geographic keywords
- Target your local area
- Sign up on local review websites
Start marketing online to beat your competitors to the punch. Once you are engaged in online marketing, you can expand your market. By providing a stream of positive information about your business via your blog, you’ll be in charge of the “buzz”.
You’ll benefit from online marketing. You’ll notice a huge difference in your own traffic and sales. Marketing online creates new and innovative marketing techniques.
Finding influencers is important.
Take time to observe how truly good influencers are at influencing. Assume any consumer is an influencer. Keep an eye on who your audience likes to follow. Keep track of this information. Slowly engage with them.
Ask what your motive is for reaching out to any influencer. Know if you want more visibility, credibility, or make more sales before contacting them. This lets you frame your message accordingly.
Share more content.
Sales and marketing are two different ideas.
They are usually used interchangeably and are somewhat similar. But we can determine what each is.
Marketing is the method of attracting and keeping clients.
Sales is the actual selling of the product or services to the clients.
Business models should have a structure of sales and marketing working together. Each department needs to be aware of what the other is doing. They need to work together. The organization can’t miss out on growth opportunities. When the sales department works in tandem with the marketing department, we’re sowing the seeds of growth.