If you have been following Social Media for any length of time, you know about influencers. These are brands, organizations, and people who influence Social Media topics and trends. They have tendencies to post and share content often. Their information has proven to be vital for my business and I have taken influencer’s advice.
What attributes are needed to become an influencer? I explored this area and I’m grateful to report my results. I hope you find this useful.
A strong motivation exists for people to influence. Folks want to make a difference. Influencers have created a portion of their agenda to start a mission which turns topic complexity into simplicity. The characteristics, which enable influencers to be very knowledgeable and skilled in their fields, come to the forefront when they create a project. They are decisive and have a directive to achieve success. Their tasks are filled with enthusiasm. Their prospects for success are realized through their drive to understand the contributing process, whatever their role is in an organization.
There are four steps influencers take to bring success to fruition:
- Know the aspects of the project. Social Media is rooted in campaigns, whether it be a major advertising program or a single blog post. Influencers always establish keywords, whether an influencer is an SEO expert or not. Keywords rise to the top of their content.
Keywords are, in my estimation, positions associated with specific actions and are further developed during transition periods. When a new topic hits Social Media, it takes time to be absorbed by the audience. I’ve noticed we, who follow Social Media, see a “catch-up” phase when a new idea is published. This phase is constructed in several levels which are amended according to our individual needs. Influencers see this construction and know that certain levels need explaining or further expanded upon. Oftentimes expansion is focused on implementation. Influence makes development relevant.
- Know the opportunities. Influencers see opportunity. They learn fast. They get a feel for process and refine elements of a process to fit their needs. Initiative is vital. Influencers know what direction to take and articulate goals to solidify suggestions to make to potential customers. This basically gives then drive.
- Develop relationships. Influencers know their market and realize it’s always changing. They know and understand key people who have influenced them. They anticipate their reach and the reach of key people. Influencers have established, trusted relationships and support the opportunity to contribute suggestions and initiatives.
- Know the role. Leaders know history and their expected responsibilities. They evaluate considerations and validate initial research that informs them to execute strategies. Influencers identify and establish key responsibilities for carrying out a project and support the “go-to” people who enable the responsiveness required to establish the initiative to succeed. Leaders assemble select teams. They know the basic foundation which develops the drive to execute a plan.
These four items are the basic elements of an influencer. Remember, influencers have made career decisions on what they’ve learned. This helped them to advance. Know the importance of these four basic, fundamental ingredients. Study them. Practice them. Make the commitment and you too will eventually become an influencer.
You write your blog for your audience.
Choose a blog topic for your audience. If you like a particular topic, become part of your audience. Know which readers you want to attract. Your engagement is based on how well you know your readers.
Focus on the interests your readers have.
Find relevancy. Here’s the four items that help make your blog relevant:
- Your niche
- Present time
Read. Study. Learn all you can about your specific topic.
Source for this post: How to Choose the Right Topic for Your Blog, May 11, 2016 blog.the socialms.com
You are a personal brand. Why?
- You advertise yourself and/or your product or service
- People see you
- You create a “footprint”
- Your social media efforts come from you (or from those you hire)
That’s pretty much it.
Source: How Your Social Footprint Can Make or Break Your Blogging Efforts
Social Media often plays a role in the content marketing act.
Social Media is a distribution channel.
The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.
Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.
When you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.
Blogs form the backbone of a content marketer’s toolkit.
Every blog post has three sections, which are the introduction, the body and a conclusion.
Every single blog post that you write should be written for your ideal target audience.Keep in mind that it’s all about your target audience. Focus on their needs and not your own. That’s how you’ll write much more engaging blog content.
While you’re writing for your audience you need to remember to write how you talk.
To engage and talk to your audience you must know who they are.
You need to know what words make an impact on them. You need to know what content will generate their interest.
Strive to speak to your audience to tell them how they can solve a problem.
If you go after a niche, do the research in that area. You’ll have to learn about the topic on a daily basis. Make the topic your topic.
Your niche is most likely part of a larger industry. Knowing about the industry will get you to know the people in the industry. Keep your content relevant to the industry. This is the “farm system” of your content. Develop your content to develop your audience.
To understand your audience, you first must create one. Create by building and promoting. Know your stuff. Post your stuff. Keep at it. Narrow down your subject matter. Watch what’s going on in your niche. See who’s following what. Tailor your content accordingly.
Study and learn at first. You can do it!
Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.
To target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.