target to build

Social Media often plays a role in the content marketing act.

play_on_stageSocial Media is a distribution channel.

The power of Social Media lives in offering a distribution channel that everyone can use. Social media wants content. Instagram wants pictures. Facebook likes links, YouTube wants videos. Twitter has tweets.

Social media has a filter for uninteresting content. Bad content is ignored. To get results from social media learn what your audience likes and what it likes to share. Target your content to get attention while building your social audience. Provide content for your audience.

socialmedia_signsWhen you get content marketing right, you’ll be rewarded with an audience that engages with and promotes your content.

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how to start to understand your audience

To engage and talk to your audience you must know who they are.

You need to know what words make an impact on them. You need to know what content will generate their interest.

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Strive to speak to your audience to tell them how they can solve a problem.

If you go after a niche, do the research in that area. You’ll have to learn about the topic on a daily basis. Make the topic your topic. 

Your niche is most likely part of a larger industry. Knowing about the industry will get you to know the people in the industry. Keep your content relevant to the industry. This is the “farm system” of your content. Develop your content to develop your audience.

To understand your audience, you first must create one. Create by building and promoting. Know your stuff. Post your stuff. Keep at it. Narrow down your subject matter. Watch what’s going on in your niche. See who’s following what. Tailor your content accordingly.

Study and learn at first. You can do it!

the blog is your content hub

Blogs are a good idea for many companies.

A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.

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Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.

To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.

Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.

for blogs: 20 ideas for content

Here’s a list of ideas for types of stories you can use on your blog to have a little more variety in your posts.

  1. List post
  2. Solution to a problem
  3. Interview with an expert
  4. Opinions on a topic
  5. Share an event you attended
  6. Your analysis of an article
  7. Analysis of a report
  8. Shortform
  9. Humor
  10. How-to posts
  11. FAQ
  12. Behind the scenes
  13. Curating links
  14. Quotes
  15. Repurposed content
  16. Rant
  17. Inspirational or motivational post
  18. Comparison
  19. Product tips
  20. Series post

Interaction is important.

Here’s the tweet in which I found the source article:

https://platform.twitter.com/widgets.js

 

creativity, identity, mission

The following was originally posted to the SwordFlameMedia blog.

our creativity is part of our self-story

We want to manufacture something that won’t go to waste. We want to be a guardian of creation.

 We can work for high quality. If you are a writer, for example, you can not be sure that you will be creative tomorrow. It’s always up to others to judge our creativity.
lightison

Promote Creativity

We need to make more time for ourselves so we have more time to gaze at the heavens. This will allow us to be more creative tomorrow. Creativity is all about tomorrow. Meditation is creative idleness. We can take a walk and think about things. This will give us a fair balance in our lives.
The great dream of life should be to boost the moral and economic dignity of human beings. I come from a family of farmers. I hold fond memories of those years. We sowed and we reaped. Through that time, I took many items for granted. I know now I should not have done that. As I reflect on my growing years, I realize how fortunate I was. I’m thankful for much.
I learned to foster dignity and contribute to the community. This came from work. Work elevates the dignity of culture and society. We have a universal wish to be treated with honesty, respect, and consideration. We need to feel respect for every single person.

We Have Come to the World to Know

As creators, we want to convince people of our thoughts. Others want to convince me too. We need to strive for hope. We need to replace fear with hope. If we want to challenge the status quo, we have to be polite. We have to be five percent better tomorrow than we were today. This is progress.
Marcus Aurelius once stated that we should think as it were our last day on earth, but we should plan as if we will be here forever.

start to develop a content plan

A successful content marketing campaign requires efficient planning and organizing, precise goals, an in-depth understanding of the company’s target audience, and a powerful promotion plan.

Here’s 4 items to focus on when developing your strategy:

  1. Document your strategy – This revolves around planning and organizing
  2. Create a publishing strategy – schedule your posts and shares
  3. Develop your content goals – don’t be afraid to stretch your limits
  4. Understand your audience completely – create content for specific people

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Realize how content marketing works. This will help you develop leads and develop brand awareness.

For more, detailed information check out this post from thesocialms.com.