Consumers are relying on search engines to find the products and services they need, businesses need a way to make themselves discoverable online.
Blogs: the ideal way for brands to build up a good keyword density on their websites. This aids potential customers in their search.
A well-written blog contains lots of good research and other insightful industry news. Don’t struggle to get found online. Sharing industry news shows what you’re talking about. Blogs gained the online reputation of being the go-to place for all the latest and most reliable industry news and insights.
Use your blog to deliver useful tips, provide advice, answer customer questions, offer opinions, conduct interviews, and provide the details of the benefits of your products or services.
Think about your blog as a valuable customer resource.
Blogs play a crucial part at each of the three stages of the buyer’s journey: the awareness stage, the consideration stage, and the decision stage.
During the awareness stage, your blog helps prospects become aware that they have a problem that needs solving. During the consideration stage, prospects discover your product, service or solution – but will discover your competition. At the decision stage, prospects will decide to make a purchase – and so once again, your blog will become a hugely valuable resource for the prospect.
Blogs are essential to deliver valuable content. Blogs deliver communication.
Words engage. Words bridge the gap to experience. Words change relationships.
Words highlight a brand’s character and differentiate it from other brands. Consider that the words you’ll be writing are actually a conversation with the customer. Develop a relationship between the user and the product.
If you have been following Social Media for any length of time, you know about influencers. These are brands, organizations, and people who influence Social Media topics and trends. They have tendencies to post and share content often. Their information has proven to be vital for my business and I have taken influencer’s advice.
What attributes are needed to become an influencer? I explored this area and I’m grateful to report my results. I hope you find this useful.
A strong motivation exists for people to influence. Folks want to make a difference. Influencers have created a portion of their agenda to start a mission which turns topic complexity into simplicity. The characteristics, which enable influencers to be very knowledgeable and skilled in their fields, come to the forefront when they create a project. They are decisive and have a directive to achieve success. Their tasks are filled with enthusiasm. Their prospects for success are realized through their drive to understand the contributing process, whatever their role is in an organization.
There are four steps influencers take to bring success to fruition:
- Know the aspects of the project. Social Media is rooted in campaigns, whether it be a major advertising program or a single blog post. Influencers always establish keywords, whether an influencer is an SEO expert or not. Keywords rise to the top of their content.
Keywords are, in my estimation, positions associated with specific actions and are further developed during transition periods. When a new topic hits Social Media, it takes time to be absorbed by the audience. I’ve noticed we, who follow Social Media, see a “catch-up” phase when a new idea is published. This phase is constructed in several levels which are amended according to our individual needs. Influencers see this construction and know that certain levels need explaining or further expanded upon. Oftentimes expansion is focused on implementation. Influence makes development relevant.
- Know the opportunities. Influencers see opportunity. They learn fast. They get a feel for process and refine elements of a process to fit their needs. Initiative is vital. Influencers know what direction to take and articulate goals to solidify suggestions to make to potential customers. This basically gives then drive.
- Develop relationships. Influencers know their market and realize it’s always changing. They know and understand key people who have influenced them. They anticipate their reach and the reach of key people. Influencers have established, trusted relationships and support the opportunity to contribute suggestions and initiatives.
- Know the role. Leaders know history and their expected responsibilities. They evaluate considerations and validate initial research that informs them to execute strategies. Influencers identify and establish key responsibilities for carrying out a project and support the “go-to” people who enable the responsiveness required to establish the initiative to succeed. Leaders assemble select teams. They know the basic foundation which develops the drive to execute a plan.
These four items are the basic elements of an influencer. Remember, influencers have made career decisions on what they’ve learned. This helped them to advance. Know the importance of these four basic, fundamental ingredients. Study them. Practice them. Make the commitment and you too will eventually become an influencer.
You are a personal brand. Why?
- You advertise yourself and/or your product or service
- People see you
- You create a “footprint”
- Your social media efforts come from you (or from those you hire)
That’s pretty much it.
Source: How Your Social Footprint Can Make or Break Your Blogging Efforts
Consumers are extremely confident in brand and product recommendations made by friends and family. If a potential customer reads about their cousin’s experience with a product they were considering in their Facebook News Feed, that information is treated with a higher level of authority than an online review from a trusted publication.
To target this trend towards friend / family recommendation shopping, many brands have cranked up their efforts to reach consumers via social media. Whether it’s “like” / “share” contests, or Twitter-only discounts, consumers are winning by following their favorite companies on social media and then shopping after they see a sale advertised.
Thought Leadership Strategy
When it comes to executing a thought leadership strategy, center it around becoming a leader in your industry. Even if you’re new and gaining experience in your field – think like a leader.
Stories are valuable. Save your stories.
There are three different types of thought leadership:
- Industry/Niche – create content that illustrates trends and tendencies
- Products/Solution – show how your product or service solves problems
- Company – tell about your company culture and values which includes your valuable experience
Create your strong foundation that you can build over time.
The five key points when bench marking your brand in this digital world.
- The consumer is everything and everywhere, all the time
- Brands are all about engagement and experience
- Contextual information is the key to getting consumer attention, leading to engagement
- Platforms are critical for brands; this is where their consumers are
- Learn and unlearn at the same time. As technology rapidly changes so too must your brand
Brands must be present everywhere their consumer is seeking information. Brands no longer own or control consumers. It’s the other way around.