Posts Tagged branding
For marketers, our timeless job is still the same: to communicate.
In other words, the written word matters more than ever. The written word isn’t dying, it’s evolving. The information is there. If only brands were set up for the written word.
Today, brands have an opportunity to be fast, to engage in real-time dialogue, to hear what they are getting right — and wrong.
Twitter serves as useful customer service. Facebook tells us if a movie is going to be a hit pretty much right away. Instagram lets us know what products people really, really love…and share.
Social Media Marketing is much more than simply being active in social networks.
Social Media Marketing is not only about what others do for you in Social Media. Once you get others to talk about you, you have half-way won. You need to make it easy for them and provide something they can talk about.
- Provide interesting content – people share content
- Make the content easy to share
- Provide messaging and social accounts
Without content your social media marketing is doomed to fail.
Do you have enough content to share on Social Media to keep visible? If you do not provide anything worth following you for, how can you expect people to follow you?
If your content is not shared, how can you expect to grow?
Search for and find your authentic voice.
This process develops who you are. You’ll build self-confidence and self-esteem.
A powerful, attractive, and visible brand is key to:
- Building a business
- Finding a job
- Getting noticed on Social Media
- Impressing vendors
- Attracting influencers and mentors
- Making friends
Branding “you” will lead to more opportunities.
While I was doing some stock and financial research, I came across an article that interested me. It was about Apple. Apple the company. In the past calendar year, Apple has been through ups and downs. Companies and people always go through peaks and valleys. Apple was no exception.
There were stories, from reliable sources, that blasted Apple’s market share and their lack of new products. If that wasn’t enough, here came news of Apple’s lack of innovation. Now, remember that this is while Apple is constructing their “mothership”. This is the nickname of their new research facility which resembles a big flying saucer. To me, Apple is always a model of innovation. Apparently, not everyone thought that way.
But while the negatives that were coming out on Apple, some major “players” were buying the stock like investment houses and hedge funds. Warren Buffet was a big buyer of Apple stock and always spoke highly about the company.
Well, the post I came across specifically mentioned Apple as being “antifragile”. As I read on, it was brought out that antifragile was incorrect as to describing Apple and should have mentioned Amazon as being antifragile. Antifragile is described as:
“Some things benefit from shocks. They thrive and grow when exposed to volatility, randomness, disorder and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile.”
This original definition is from Nassim Taleb. Antifragile is assigned to entities which are small companies, companies that can pivot, companies with embedded options, investments with open-ended outcomes and companies led by owners/operators and/or aggressive tinkerers.
“If the designation antifragile is rather vague and limited to specific sources of harm or volatility, and up to a certain range of exposure, it is no more and no less so than the designation fragile. Antifragility is relative to a given situation. A boxer might be robust, pale when it comes to his physical condition, and might improve from fight to fight, but he can easily be emotionally fragile and break into tears when dumped by his girlfriend.”
The term “antifragile” is vague. Perhaps it should not have been applied to Apple, but instead to Amazon.
Think of antifragility in terms of “a thing” and volatility. Antifragility isn’t what you should be under all circumstances. Sometimes you have to accept being on top and perhaps consequently vulnerable.
Apple: Antifragile it is Not was the source and inspiration for this post.
Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
Get started. Take that step. Pave your way towards success.
Find someone who likes what you’re doing. They’ll support you.
BOLD WORDS. WHAT DO THEY MEAN?
They mean leaving our “comfort zone”. The safety of zones can be dangerous to our personal progress, individual success, and fulfillment of potential. We have to be willing to encounter the unknown.
When we become willing to take on the unknown, we’ll find our conviction about why this task is important to us. Sometimes we may have to fight through the fear to take the leap from our comfort zone.
We have the power to personalize our behavior outside our comfort zone. This personalization makes any surrounding more comfortable. We’ll connect with authenticity. To reach this goal, we’ll need to customize our approach to each appropriate situation.
This lifts the weight of fear from our beings. We no longer need be afraid of what could go wrong to focus on what we’ll do right.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Be easy with yourself, and find discipline from an approach where you’re your own friend.
Within ourselves, we have the ability to be our own boss. Self-doubt can get in the way of connecting with others.
To get better with ourselves, we need to decide on one improvement that will make us better as a leader than yesterday. Do it. Do it to rid ourselves of the doubt.
Good blog posts don’t happen without growing pains. Get into the step-by-step routine.
Good writing resonates with both the reader and the writer. Touch them both.
How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.
- THINK in bullet points
- WRITE in bullet points
This is the first step in the “write” direction.