Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.
A cash-flow forecast is essential for new businesses.
With a cash flow forecast, you’ll be able to see which months you can expect to see a cash deficit, and which months you can expect a surplus. You’ll also be able to get a pretty good idea of how much cash your business is going to require over the next year or so to survive.
You can gain a lot of insight into your business by comparing actual figures to what you forecasted. If you see discrepancies between the two numbers, dig further to see what might be happening.
For example, if you discover that you are spending twice the amount you thought you were on electricity then you could look at the efficiency of your heating or other areas to save energy. If your telephone bill is much higher than you thought it was then you could look into the possibility of switching providers for a more competitive rate.
When discrepancies are found, you can adjust your forecasts so they are more accurate going forward.
Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends
B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.
Get started. Take that step. Pave your way towards success.
Find someone who likes what you’re doing. They’ll support you.
BOLD WORDS. WHAT DO THEY MEAN?
They mean leaving our “comfort zone”. The safety of zones can be dangerous to our personal progress, individual success, and fulfillment of potential. We have to be willing to encounter the unknown.
When we become willing to take on the unknown, we’ll find our conviction about why this task is important to us. Sometimes we may have to fight through the fear to take the leap from our comfort zone.
We have the power to personalize our behavior outside our comfort zone. This personalization makes any surrounding more comfortable. We’ll connect with authenticity. To reach this goal, we’ll need to customize our approach to each appropriate situation.
This lifts the weight of fear from our beings. We no longer need be afraid of what could go wrong to focus on what we’ll do right.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
- Visuals boost engagement
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions
Be easy with yourself, and find discipline from an approach where you’re your own friend.
Within ourselves, we have the ability to be our own boss. Self-doubt can get in the way of connecting with others.
To get better with ourselves, we need to decide on one improvement that will make us better as a leader than yesterday. Do it. Do it to rid ourselves of the doubt.
Do you serve a specific target audience? Is there unique data that you’re privy to?
Consider capitalizing on unique data that you or your business is able to capture. Maybe this is user data within your industry. Maybe it’s demographics for a specific product. Being the first to present unique data puts your content ahead of the race.
Good blog posts don’t happen without growing pains. Get into the step-by-step routine.
Good writing resonates with both the reader and the writer. Touch them both.
How to do this? Follow your normal style. Find your writing style first. Then find the readers whom it resonates with.
- THINK in bullet points
- WRITE in bullet points
This is the first step in the “write” direction.
Develop a plan for your blog.
Put yourself ahead of the curve by preparing a marketing plan for your blog. This harnesses your inspiration. This gives your blog value.
Understand your audience.
Create content that engages and talks to your audience. Speak to your audience to create interest and impact.
Focus your blog and produce meaningful content. Blog with purpose and strive to make a difference.
Make a plan for your job.
Continue to publish content to see the benefits of increased traffic.