you must be much more

Social Media Marketing is much more than simply being active in social networks.

Social Media Marketing is not only about what others do for you in Social Media. Once you get others to talk about you, you have half-way won. You need to make it easy for them and provide something they can talk about.

  • Provide interesting content – people share content
  • Make the content easy to share
  • Provide messaging and social accounts

Without content your social media marketing is doomed to fail.

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Do you have enough content to share on Social Media to keep visible? If you do not provide anything worth following you for, how can you expect people to follow you?

If your content is not shared, how can you expect to grow?

 

 

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confidence

Search for and find your authentic voice.

This process develops who you are. You’ll build self-confidence and self-esteem.

A powerful, attractive, and visible brand is key to:

  • Building a business
  • Finding a job
  • Getting noticed on Social Media
  • Impressing vendors
  • Attracting influencers and mentors
  • Making friends

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Branding “you” will lead to more opportunities.

 

 

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concientiousness

A staggering amount of research links conscientiousness with success and great leaders.

Conscientiousness is linked to income and job satisfaction. While other traits like extroversion predicts outcomes in some situations, studies have found that conscientiousness has as much impact on a leader’s success as extraversion.

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Conscientious people become great leaders because they do things better than others. They set goals, work toward them, and persist when things go wrong. They have a mental toughness.

They behave in a way to set themselves up for success.

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the digitization of reality

Technology is being integrated into all aspects of everyday life. And this includes business and working life.

The Internet of Things links the physical and digital worlds. A global network of connected sensors records everything. The information that is generated is utilized for various purposes, including improving performance.

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The information will all be in digital form and managed via software, predictive algorithms and block chain.

The result? A digital reality generates trust and truth that allow us to know, with remarkable precision, exactly what has happened and what is likely to happen.

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the benefits of reflection

What happened in the past is often a good indicator of what will happen in the future.

If you want to achieve more future goals, reflection may be your answer. Reflection has power. Here are the benefits:

  • Transforms past experiences into learning
  • Connects actions with success
  • Develop problem-solving skills
  • Increase your self-awareness
  • Helps you relax
  • Helps you to learn to ask more questions
  • Identifies areas of change
  • Helps apply resources
  • Helps to identify past experiences
  • Connects actions to success and failure
  • Allows analysis to repeat success and avoid failure

Reflection helps you look back  and see what actions you took and how exactly they affected the future.

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Live your life in a more mindful way, knowing that every action or inaction you take makes a difference.

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antifragile

While I was doing some stock and financial research, I came across an article that interested me. It was about Apple. Apple the company. In the past calendar year, Apple has been through ups and downs. Companies and people always go through peaks and valleys. Apple was no exception.

There were stories, from reliable sources, that blasted Apple’s market share and their lack of new products. If that wasn’t enough, here came news of Apple’s lack of innovation. Now, remember that this is while Apple is constructing their “mothership”. This is the nickname of their new research facility which resembles a big flying saucer. To me, Apple is always a model of innovation. Apparently, not everyone thought that way.

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But while the negatives that were coming out on Apple, some major “players” were buying the stock like investment houses and hedge funds. Warren Buffet was a big buyer of Apple stock and always spoke highly about the company.

Well, the post I came across specifically mentioned Apple as being “antifragile”. As I read on, it was brought out that antifragile was incorrect as to describing Apple and should have mentioned Amazon as being antifragile. Antifragile is described as:

“Some things benefit from shocks. They thrive and grow when exposed to volatility, randomness, disorder and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile.”

This original definition is from Nassim Taleb. Antifragile is assigned to entities which are small companies, companies that can pivot, companies with embedded options, investments with open-ended outcomes and companies led by owners/operators and/or aggressive tinkerers.

“If the designation antifragile is rather vague and limited to specific sources of harm or volatility, and up to a certain range of exposure, it is no more and no less so than the designation fragile. Antifragility is relative to a given situation. A boxer might be robust, pale when it comes to his physical condition, and might improve from fight to fight, but he can easily be emotionally fragile and break into tears when dumped by his girlfriend.”

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Nassim Taleb

 

The term “antifragile” is vague. Perhaps it should not have been applied to Apple, but instead to Amazon.

Think of antifragility in terms of “a thing” and volatility. Antifragility isn’t what you should be under all circumstances. Sometimes you have to accept being on top and perhaps consequently vulnerable.

Apple: Antifragile it is Not was the source and inspiration for this post.

 

 

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honing in for new content

Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:

there is rich and great content already out there related to your business.

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Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.

 

 

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cash-flow

A cash-flow forecast is essential for new businesses.

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With a cash flow forecast, you’ll be able to see which months you can expect to see a cash deficit, and which months you can expect a surplus. You’ll also be able to get a pretty good idea of how much cash your business is going to require over the next year or so to survive.

You can gain a lot of insight into your business by comparing actual figures to what you forecasted. If you see discrepancies between the two numbers, dig further to see what might be happening.

For example, if you discover that you are spending twice the amount you thought you were on electricity then you could look at the efficiency of your heating or other areas to save energy. If your telephone bill is much higher than you thought it was then you could look into the possibility of switching providers for a more competitive rate.

When discrepancies are found, you can adjust your forecasts so they are more accurate going forward.

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building real engagement

Is “the human factor” neglected in Social Media?

There are humans on the other side of the computer.

  • Customers
  • Prospects
  • Colleagues

Too much automation? Think about real engagement. Think on this:

We talk about:

  • the news
  • weekend activities
  • how our children are doing

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You get the picture.

Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.

On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.

 

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content marketing revealed

A recent study from the Content Marketing Institute revealed:

  • 88% of B2B marketers use content marketers use content marketing
  • Only 32% have a documented marketing strategy
  • 55% of B2B marketers said it’s unclear what a good program is

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Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.

Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like

The study: 2016 Benchmarks, Budgets, and Trends

B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.

Content Marketing Strategy: Start with questions, end with insights

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