Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.
Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.
Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.