Archive for January, 2018

the blog is your content hub

Blogs are a good idea for many companies.

A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.


Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.

To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.

Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.


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content to be an influencer

Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.


Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.

Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.

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for blogs: 20 ideas for content

Here’s a list of ideas for types of stories you can use on your blog to have a little more variety in your posts.

  1. List post
  2. Solution to a problem
  3. Interview with an expert
  4. Opinions on a topic
  5. Share an event you attended
  6. Your analysis of an article
  7. Analysis of a report
  8. Shortform
  9. Humor
  10. How-to posts
  11. FAQ
  12. Behind the scenes
  13. Curating links
  15. Repurposed content
  16. Rant
  17. Inspirational or motivational post
  18. Comparison
  19. Product tips
  20. Series post

Interaction is important.

Here’s the tweet in which I found the source article:


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