Blogs are a good idea for many companies.
A blog allows you to publish content you want to publish. You can start a blog for your startup marketing long before you have your product ready.
Blogs are worth the effort. Your blog is your content hub. Whether you produce your own content or share other content, make your blog interesting and relevant.
To build your audience, you’ll need to post with consistency. You’ll need to exhibit some endurance. Sometimes you’ll have to repurpose content that you previously posted.
Make the commitment to blog. Make the commitment to produce content. Make your blog your own content hub.
Content is a huge part of being an influencer. Some will say it is the only part. So you have to create content that’s very good. Content is the way to demonstrate your knowledge. Your audience’s perception of you is through your content.
Within your content it is important to link back to relevant pieces written by other influencers or brands. Create interaction with other influencers. You want to extend your reach. Be sure to speak to your audience. Listen to your community. Engage with the content of others. This helps.
Keep up to date with what’s going on in your communities and with the topics you write about. Really ramp this effort up. Being a good influencer means you have to create and/or share content that you know about.
Here’s a list of ideas for types of stories you can use on your blog to have a little more variety in your posts.
- List post
- Solution to a problem
- Interview with an expert
- Opinions on a topic
- Share an event you attended
- Your analysis of an article
- Analysis of a report
- How-to posts
- Behind the scenes
- Curating links
- Repurposed content
- Inspirational or motivational post
- Product tips
- Series post
Interaction is important.
Here’s the tweet in which I found the source article: