Content marketers have much work to do. They have to be experts in the business niche for which they work. One item to realize:
there is rich and great content already out there related to your business.
Hot topics are found in current posts and discussion threads. Finding these, a writer can use it, add it, and make it better. Writers ususally look at extracting certain elements from the posts to elaborate on. Honing in on salient points allows for creating new content that is fresh and special for your customers’ needs.