Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.