A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends