Is “the human factor” neglected in Social Media?
There are humans on the other side of the computer.
Too much automation? Think about real engagement. Think on this:
We talk about:
- the news
- weekend activities
- how our children are doing
You get the picture.
Even if we don’t reach the personal level, we discuss work in a much more casual way so that productivity does not suffer. This makes the work discussion more enjoyable.
On Social Media, we want to connect. We want to develop relationships by discussing topics in a casual way. This is the first step to building real engagement. Friendliness and warmth are essential for developing relationships and creativity confidence.
A recent study from the Content Marketing Institute revealed:
- 88% of B2B marketers use content marketers use content marketing
- Only 32% have a documented marketing strategy
- 55% of B2B marketers said it’s unclear what a good program is
Work needs to be done on documenting strategies and missions. The most – effective marketers are more likely to document their content marketing strategy.
Source: contentmarketinginstitute.com (September 2015) What Effective B2B Content Marketing Looks Like
The study: 2016 Benchmarks, Budgets, and Trends
B2B marketers continue to be heavily focused on creating engaging content. It’s a top priority for their internal content creators.
Content Marketing Strategy: Start with questions, end with insights
Get started. Take that step. Pave your way towards success.
Find someone who likes what you’re doing. They’ll support you.
BOLD WORDS. WHAT DO THEY MEAN?
They mean leaving our “comfort zone”. The safety of zones can be dangerous to our personal progress, individual success, and fulfillment of potential. We have to be willing to encounter the unknown.
When we become willing to take on the unknown, we’ll find our conviction about why this task is important to us. Sometimes we may have to fight through the fear to take the leap from our comfort zone.
We have the power to personalize our behavior outside our comfort zone. This personalization makes any surrounding more comfortable. We’ll connect with authenticity. To reach this goal, we’ll need to customize our approach to each appropriate situation.
This lifts the weight of fear from our beings. We no longer need be afraid of what could go wrong to focus on what we’ll do right.
Fueling leads from your social media marketing comes from an engaged audience.
Creativity keeps followers responding to your content. The goal is to build a loyal community for your brand. Two vital goals for your social media marketing are:
- Social shares
Plan them in advance to boost engagement.
Introducing 5 ways to boost your social presence:
- Videos and Live – Streaming
Videos are a good way to attract and keep attention. People are most likely to buy after watching a video.
- Tag influencers, guest bloggers, and loyal followers
People enjoy recognition. This recognizes your brand as a leader.
- Find optimal times to post
Engagement levels can be gauged by analytical tools.
- Curate content to position your brand as a resource
This fills the gaps in your content strategy.
This gets followers to click on your content. Relevant images receive 94% more views than content without.
- Have a good understanding of your audience.
Ensure what your audience likes by paying attention to your analytics. Learn what type of posts get the most attention so you know what to focus on. This makes your social engagement more effectual.
Source: forbes.com (December 2016) Proven Strategies To Boost Social Media Shares And Conversions