People share content for various reasons. People share to market products and to be helpful. Ideas are shared too.
Businesses generally share content to bring value to the target audience.
There needs to be a “supercharged reason” why people share your content.
They care if the idea is important.
Research to know your audience. Understand what will entice your audience. Audiences have triggers. Learn about these triggers. See what your audience shared in the past.
Once you’ve your research, study your findings to create content that’s shareable.