There is a lot of noise in marketing. To cut through the noise, marketing needs to be personalized.
Our marketing efforts need to add value.
What other attributes does our product or service give to our customers besides the product or service itself? Does it save time? Does it save money? Does it bring people together? Is it fun to use? You get the drift.
For marketing to excel even further, we need to know our target audience. With good data about our audience, we can polish our marketing to their needs. That makes marketing more visible. When more visible, we have established preferences. This is particularly important in fashion clothing. When someone buys a shirt we then recommend a pair of pants or a tie.
To have complete data, we must track our customers’ purchases. If you aren’t using a sophisticated program you just ask. This can be done with an email to your customer.
Start a database of your customers. This can be a simple spreadsheet if you are operating on a budget. Keep in mind you want to track your customers’ buying habits. Update it. Keep it current.
Creating online accounts benefit you and your customers. Most likely they’ll find it more of a benefit. This aids in your database information and future marketing promotions.
If you are using more traditional ways (email or direct marketing) to market to your audience, you’ll need to focus more on your written copy. Design your messages around discounts and new products or services. You may also want to add industry trends and future developments in your field.
Add value to cut through the noise to your target audience. You’ll be glad you did.