Content that speaks to your target audience is a must for developing an active audience on Twitter. With the content you share, you will build a reputation as a reliable source of information.
Be sure to add value. Give the reasons why your product or service adds benefits and is needed. This might be time-saving features or cost savings. Be helpful and knowledgeable.
Know what you want to achieve in your marketing efforts.
Here are the 5 marketing strategy efforts to use on Twitter:
- Identify your target audience.
- Set goals.
- Identify interests of your target audience.
- Set up tweets according to your goals.
- Create a schedule.
Be sure to measure your results using Twitter Analytics.
Get active and stay active to get on your followers’ radar.