Archive for March, 2016

good content starts with research

Grabbing attention with content is a goal of ours.

Content must be worth others’ time. Time to read. Time to react.

First, research is needed to create good content. Keep up-to-date with the latest developments in your niche. Follow industry and thought leaders.

Research, research, research.

homepagecarroussel-research1

If you need research on a topic, contact me. I can help.

Advertisements

, , , ,

Leave a comment

the big idea

Great advertising should ask, “Do you get the message?” The answer should be, “Yeah, I got it!”

Great advertising comes down to the big idea.

Creative advertising comes down to the big idea.

“The Big Idea” – a surprising solution to a marketing problem, expressed in memorable verbal and/or graphic imagery – is the authentic source of communicative power.

Every marketing problem embodies a surprising solution – a big idea.

, , , ,

Leave a comment

3 tips to awesomeness

We cannot succeed and win without failure. Go through the loss and sorrow.

onepositivethought

THE 3 TIPS TO AWESOMENESS

  1. Be brave and take risks.
  2. When you’re rejected, don’t give up.
  3. Don’t regret your mistakes.

We cannot gain without loss and without sorrow, we cannot attain happiness and contentment. Don’t get stuck in victim mode. Always prepare.

 

 

, , ,

Leave a comment

the power of story and stats

There is an ongoing debate as far as sales presentations are concerned.

Stories or statistics?

Don Draper, played by Jon Hamm, a character on the AMC original series Mad Men, didn’t use statistics or numbers in his presentations. Draper focused on stories.

a-kine-madmen-6-4

For most people, numbers aren’t memorable. Stories are. Stories are emotionally persuasive. We make decisions primarily with emotion and use logic to justify them later. There’s the power of the story.

When we hear a story, we become the protagonist. In our minds, the story is real and it’s happening to us, not somebody else. If the story is about food, our sensory cortex lights up. If the story is about motion, our motor cortex lights up. This is as if we are eating cake or driving a race car.

When we tell a story, our brain and our listeners’ brain sync up.

We plant ideas and emotions into our audience’s brain with a story.

Data depends on how we use it. Story activates the emotional centers of the brain and data activates the logic centers. Activating both at the same time can be extremely powerful.

For example, if you tell a story about how you helped someone, then combine that story with data that explains how much you helped them, your story becomes more compelling.

For some consumers, a story is all they need. But others aren’t so sure.They’re  less impressed by the flashy details. Numbers make us trust. We think of numbers as unbiased, objective, and unemotional. Numbers do not trigger the emotional parts of ourselves.

We treat numbers with logic and we expect the same treatment from data in return.

It’s a bias marketers can use. While people act on their gut instinct (intuition), they still confirm that instinct with logic. Data should confirm the story… not replace it.

In writing or speaking, lead with the story. Grab attention with an anecdote. Paint a narrative picture. Put the data in a visual context. Illustrate your point.

Data storytelling is a powerful tool for content marketers. Use your data analyst to create compelling data that informs and entices, blending data and story to provide value, insight, and meaning to your audience. To drive the point home, explain your data visualization.

Answer, “So what?”

Become more persuasive by delivering data in the context of the larger story. You become more persuasive with a more powerful story.

 

, , , , ,

Leave a comment

be selective

everythinganything

, , , ,

Leave a comment

market to the target

There is a lot of noise in marketing. To cut through the noise, marketing needs to be personalized.

Our marketing efforts need to add value.

What other attributes does our product or service give to our customers besides the product or service itself? Does it save time? Does it save money? Does it bring people together? Is it fun to use? You get the drift.

marketingattention

For marketing to excel even further, we need to know our target audience. With good data about our audience, we can polish our marketing to their needs. That makes marketing more visible. When more visible, we have established preferences. This is particularly important in fashion clothing. When someone buys a shirt we then recommend a pair of pants or a tie.

To have complete data, we must track our customers’ purchases. If you aren’t using a sophisticated program you just ask. This can be done with an email to your customer.

Start a database of your customers. This can be a simple spreadsheet if you are operating on a budget. Keep in mind you want to track your customers’ buying habits. Update it. Keep it current.

Creating online accounts benefit you and your customers. Most likely they’ll find it more of a benefit. This aids in your database information and future marketing promotions.

If you are using more traditional ways (email or direct marketing) to market to your audience, you’ll need to focus more on your written copy. Design your messages around discounts and new products or services. You may also want to add industry trends and future developments in your field.

Add value to cut through the noise to your target audience. You’ll be glad you did.

 

 

 

 

, , , , , ,

2 Comments

5 twitter marketing items

Content that speaks to your target audience is a must for developing an active audience on Twitter. With the content you share, you will build a reputation as a reliable source of information.

Be sure to add value. Give the reasons why your product or service adds benefits and is needed. This might be time-saving features or cost savings. Be helpful and knowledgeable.

Know what you want to achieve in your marketing efforts.

Here are the 5 marketing strategy efforts to use on Twitter:

  1. Identify your target audience.
  2. Set goals.
  3. Identify interests of your target audience.
  4. Set up tweets according to your goals.
  5. Create a schedule.

Be sure to measure your results using Twitter Analytics.

Get active and stay active to get on your followers’ radar.

 

 

 

, , , , , , ,

Leave a comment

thinking

Our thoughts need time to process. Thinking produces thoughts.

In any balanced life, there are times when we are thinking heavily and holding back on doing something. We could be writing, talking, or listening.

When we think, we think. Thinking is important but we can overdo it. Find the correct balance. The balance between thinking and doing.

, ,

Leave a comment

albert

albert

, , , , , ,

Leave a comment

content to connect

Previously on this blog, I wrote about the importance of good, credible articles. This gives you and your readers a positive impact.

Each piece of content needs to offer your audience some sort of value. Answer what is in your content for them. Capture your readers’ attention right away.

Good content marketing gives the opportunities to learn more.

content

Content marketing needs to be part of marketing strategy. “Content is king” still holds truth. It encompasses print material, email marketing, social media selling, blogging, video blogs, infographics, and podcasts.

Know your target audience.

This means you have to know your content. If you don’t, you won’t connect. Think “content to connect”.

Engage your audience. Concentrate on value. Value is the added benefit your audience gets from your content. Think “bringing people together”. That, after all, is what you’re doing. Your content is bringing people together to aid the community.

 

 

, , , , , ,

Leave a comment

%d bloggers like this: